A Critical Analysis Of Cost-effectiveness For SMEs Using Google AdWords. ...........................................

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In the twenty-first century, entering the advertising world requires close interaction with digital platforms. Organizations of all sizes can take advantage of numerous opportunities thanks to Google AdWords, a crucial tool for modern marketers. However, this article focuses on how Google AdWords are used by Small and Medium-Sized Enterprises ( SMEs ). An evaluation is conducted to determine the cost-effectiveness of using Google AdWords for these businesses through a critical lens. As a result, it analyzes the effectiveness of Google AdWords for SMEs using anecdotal evidence, research experiment results, observations, and statistics. ...........................

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The importance of strategic website optimization is clarified by significant statistical data. According to a BrightEdge ( 2019 ) study, websites that used optimization techniques saw an increase in organic traffic growth of 23.5 percent over those that did n't. Additionally, it was found that businesses that adopted an integrative marketing strategy had a 60 % higher chance of turning website visitors into paying customers. ...........................

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