The tiger stripe brand, with a logo that references the waves off the coasts of Kobe, was started in post-war Japan as a way to promote an active lifestyle amongst kids. Starting things off with a bball sneaker of all things in 1950, killer trivia question, ASICS would go on to transform the sport of running several times over while building a loyal lifestyle following thanks to cross-over favorites like the GEL-LYTE III.