Access Statistics for Joana César Machado

Working Paper	File Downloads				Abstract Views
	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Brand mergers: Examining consumer response to name and logo design	0	0	0	130	0	0	0	475
Branding as a reflection of culture - An analysis of brand consumption patterns in China	0	0	1	95	0	1	2	350
How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal - Porto	1	1	1	59	1	2	2	147
Private Label Brands: Benefits and Challenges - Pingo Doce Case Study	0	1	4	185	3	6	13	690
Total Working Papers	1	2	6	469	4	9	17	1,662