Spotted! Bathroom tissue fashion modelled on Toronto streets
The stunt was meant to raise awareness for the Cashmere Collection show on Oct. 30.
Jolt boosts its advertising business with Vistar Media partnership
The company recently brought its OOH and electric vehicle charging network to Canada.
TikTok unveils new performance ad solutions
The new AI-powered solutions are designed to automate, measure and maximize ad campaigns.
WWF-Canada looks to retail apps to stimulate donations
The organization focused its media plan on digital tactics to reach 18- to 48-year-olds.
Tim Hortons boosts radio spend, Toyota pulls back: AdEase
Desjardins Group was the second most active advertiser from Sep. 30 to Oct. 6.
Bell Media extends Warner Bros. Discovery deal, settles dispute
The expanded deal includes a coproduction agreement to develop original Canadian content.
Quaker brings the Breakfast Bar reno to hockey’s birthplace
A segment showing the transformation of Deline’s arena kitchen is airing on the season opener of Hockey Night in Canada.
Chicken Farmers target gymgoers with weighty OOH
It’s also the first time the brand has turned to DOOH to reach Gen Z and young Millennials.
ATN nabs broadcast rights for new National Cricket League
The Canadian broadcaster will air the inaugural season the Dallas-based National Cricket League.
Joni is publishing a coffee table book about periods
The Canadian start up is calling for submissions of personal stories about that time of the month.
Polysleep is releasing a new season of its Wake up Call podcast
To reach a broader audience, the mattress brand is launching a second podcast next month about the cost of success.
Spotted! CIBC launches drone show for Run for the Cure
This is the second year that the brand lights up the sky for its breast cancer fundraiser event.
Pantages Hotel and Radisson Blu want to reach concertgoers
Both hotels have become official partners of Massey Hall and Roy Thomson Hall.
Pinterest reveals new AI-powered ad-products
The platform launched a suite of tools designed to decrease campaign creation time with 50% less inputs required.
Why Travel Alberta partnered with fashion mags for the first time
The campaign’s media plan includes ads in GQ, Vogue and Vanity Fair.
