(Translated by https://www.hiragana.jp/)
Flavor Fail: Chocolate beer by Sapporo | nihonshock
Jan
15
2010

Flavor Fail: Chocolate Beer

It’s been a little quiet here at Nihonshock for a couple weeks. I haven’t forgotten about the blog at all, I’m just busy with a couple larger posts/projects for the site, so there has been a slowdown in posting. However, I went to Family Mart last night and spotted this easy post to help fill the gap.

I’m a Sapporo beer fan. I prefer their brews to Asahi and Kirin, and generally rave about their special releases. So when I saw this on the shelf at my local convenience store, I approached it with an open mind. I like chocolate, I like beer, I like Sapporo. Therefore, I like this, right? right…?

Sapporo Chocolate Beer

Sapporo Chocolate beer - in a glass

Verdict

I don’t know whose idea it was to spread the ridiculous drink flavor wars into the world of alcohol, but they should be punished. This was terrible, just terrible. I hate to waste alcohol, I really do, but the only place in the world for this is….

…down the drain.

Good riddance.

Just noticed…

Apparently this beer isn’t as new as I thought. I guess Sapporo tried this last year too. Maybe it’s a Valentine’s day thing?

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Posted under Japan's "Special" Side by Nihonshock.

15 Responses


Trackbacks + Pingbacks

  1. Flavor Success: Chocolate soda by Suntory | nihonshock says:
    January 21, 2010 at 8:36 pm

    […] has done what Sapporo couldn’t: mix the flavor of chocolate into a non-coffee drink. Congratulations, Suntory! I don’t […]

Comments

  • Where did you buy it? I did not see it at my local 7/11

    by: Dsan, Jan 16th at 9:11 am

  • Some chocolate beers are very good though, too bad this one didn’t make the mark!

    by: Scott-TheBrewClub, Jan 17th at 1:30 am

  • It looks like this is the new 4th kind of beer ;) Still would like to tried it though….

    by: Tokyo Catalog, Jan 17th at 12:40 pm

  • @Dsan: I picked mine up at Family Mart. Check around and you should be able to find it… maybe.

    @Scott: This was the first chocolate beer I’d ever seen. Now that I’ve recovered from the shock, I think I may have been a little hard on it. I typically don’t like dark beers anyway, so I could have been somewhat biased. Still not touching the stuff again.

    @TC: What!? There are 3 other stupid beers that I have to try…? (>_<;)

    by: Lloyd Vincent, Jan 17th at 9:32 pm

  • To be fair, there are already several established Chocolate beers, usually stouts. Young’s Double Chocolate Stout is first that comes to mind, but many Western breweries will make runs of chocolate stouts every now and then.

    by: SJ, Jan 18th at 1:47 am

  • Actually Sam Adams did a chocolate beer in the States a little while back that was realllly good. Also, I hafta confess that there was some of this going around at a foreigner get-together this last weekend, and many people were actually fans of the Sapporo chocolate beer; haven’t tried it myself as of yet.

    by: Matt Katch, Jan 24th at 9:47 pm

  • Do you typically like stouts? I do, and I liked the chocolat brewery. Not my fav, but I didn’t think it was a fail. Review w/ vid here : http://bit.ly/aSZPtu

    by: Sarah Joy Albrecht, Feb 2nd at 8:43 pm

  • @Sarah: No, as a general rule I don’t like stouts, but I can usually at least finish my glass when I have them. The chocolate here just pushed it over the line into that “undrinkable” area for me.

    by: Lloyd Vincent, Feb 2nd at 11:27 pm

  • I wish I saw this while it was still available! I love beer but don’t care too much for chocolate…still would have been neat to try. Was it available all over Japan or just in Sapporo?

    by: Katie, Feb 20th at 6:40 am

  • Really? I actually rather like it. A Japanese beer with some actual flavour. Too bad it only comes in a can.

    It holds up OK, against established Chocolate Beers from England. This is chocolate beer after all, not chocolate larger

    by: Pete, Mar 1st at 9:29 pm

  • hey, I am German and professional beer drinker and this beer is just great, drank it whenever possible each day. But only gourmets will understand its taste. No fools traditional getting wasted with beer belly Brits.

    by: dieters, Aug 27th at 12:51 am

  • sorry take the brits away from my comments –as saw a gourmet Brit -Pete- who has taste. Know also many Germans and Americans who just loed this beer.

    by: dieters, Aug 27th at 12:53 am

  • Suntory is my fave brand in Japan, better than Asahi and they have better TV commercials too
    http://www.japansugoi.com/wordpress/suntory-beer-commercial-with-mikie-hara-and-yukie-kawamura/

    by: ernie, Feb 16th at 11:49 am

  • No way man. You are so full of k-rap!!! This beer is awesome!!1

    by: marvelousmike, Jul 12th at 7:24 am