Tune into Radio Mirchi 95 FM for the latest Bollywood music

Bengaluru: Radio Mirchi, India's as well as Bengaluru's No. 1 radio brand, has launched its second channel in the IT City. The Hindi channel Mirchi 95 will be aired on 95.0 FM, offering the latest Bollywood music to listeners. Radio Mirchi has been offering Kannada music to Bengalureans on 98.3 FM for the past 10 years.
Tapas Sen, CPO, Radio Mirchi, said "Mirchi is a sunshine brand, loved for its right dose of positivity and humour, and Mirchi 95 will be no exception.We have curated this product very carefully - importing the secret sauce of our winning programming from other markets and enriching it with local flavors and nuances. We're sure it'll strike a chord with young cosmopolitan listeners."
The drive-time shows Whassup Bangalore (7am-11am) and Breaking music @95 (4pm-9pm) will offer the latest Bollywood chartbusters - breaking music in radio parlance - while the afternoon show Mast Melodies (11am-4pm) will showcase contemporary melodious numbers. The night show Dil Chahta Hai (9pm-12 midnight) is a one-of-a-kind romantic radio show.
While morning show host RJ Amar is a fitness freak and proud Bengalurean, afternoon show host RJ Ridhi is a true-blue drama queen. RJ Arpith, the irreverent host of the evening show, is called Robinhood of Radio by his peers and RJ Bharat is popular among his mates for his quirky tips on relationships.
Radio Mirchi has introduced a new jingle for Mirchi 95. Composed by the celebrated music duo Sachin-Jigar, it captures the essence of the brand's positioning - Mirchi Sunnewale Always Khush!
At the launch of Mirchi 95 FM, Prashant Panday, CEO, Radio Mirchi, said, "With the launch of Mirchi 95, we'll provide robust radio coverage in Bengaluru. Whenever a client is planning to reach out to the entire city, a mix of 98.3 FM and 95 FM will help them cover the city effectively. We're launching an extensive campaign to popularize Mirchi 95. With such an interesting product and an aggressive marketing push, we hope to be Bengaluru's favourite destination for Hindi music."
Mirchi 95 has collaborated for an upcoming concert by Bollywood heartthrob Arijit Singh. Lucky listeners can win free concert tickets, and a few will get to meet him. The event will be hosted by a Mirchi 95 jockey. Mirchi 95 is expected to launch the official video of the new jingle.
During phase 3 of FM radio auctions by the information and broadcasting ministry last year, Radio Mirchi acquired second channels in nine important markets - Hyderabad, Ahmedabad, Surat, Pune, Nagpur, Lucknow, Kanpur, Jaipur and Bengaluru. This is the first rollout of its second channel network.