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Synergy Sports - FIBA.basketball
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    Synergy Sports

    Synergy Sports is the new name for Atrium Sports.

    Since 2004 FIBA and members of the Atrium Sports leadership team have collaborated to help member federations and leagues around the world improve operations, increase fan engagement, grow participation and create new revenue streams that fund the sport’s development. To achieve this Atrium Sports has taken a number of major steps to make basketball the most popular, innovative and digitally advanced sports community in the world.

    • August 28, 2019 – Announcement of landmark partnership to deliver the FIBA Connected Stadium
    • December 2019 – Acquisition of Synergy Sports Technology
    • September 2020 – Atrium Sports and Synergy Sports Technology are renamed Synergy Sports

    The FIBA Connected Stadium is designed to support National Federations and leagues to grow and develop, transforming how the sport is played, managed and consumed.

    This partnership gives basketball at all levels, even those without extensive IT and broadcast teams, the ability to automatically capture and enhance the video output of every game. Comprehensive game footage will give leagues the content to strengthen team performance, effectively manage operations, grow popularity and attract commercial opportunities.

    FIBA-affiliated venues worldwide now have the opportunity to install smart technology, transforming stadiums into technological and commercial platforms equipped to automatically broadcast, stream, distribute and share games and content.

    The Solution 

    Capture, produce, analyze, distribute and commercialize. 

    The FIBA Connected Stadium uses automated motion-based artificial-intelligence camera technology to capture 1080p full HD video. See how a custom install is done with the automated camera system to transform venues and to video every game played.

    Professional quality live video is produced without any human intervention for live streaming through federation-and league-nominated channels. Content can be distributed to TV partners across any OTT platform and via direct-to-consumer broadcast. Whether it is YouTube, Twitch or Facebook, the FIBA Connected Stadium provides sports teams with the ability to connect directly into the homes of loyal fans and reach a global sports audience.

    Games from any level can be enhanced with commentary, and Enhanced Visual Overlay (EVO) automatically generates graphics, enhancing the fan experience, attracting new audiences and increasing the value of the content for sponsors, streaming and broadcast.