News

Marketing

Adani Capital and Adani Housing Finance rebrand as Tyger Capital and Tyger Home Finance, respectively

It aims to enhance customer and community connections, reflecting speed, reliability, and a partnership-driven approach.
Marketing Initiative

Milton, brings fun to kids’ tiffins and bottles with the ‘Milton Liya Kya’ campaign, this back-to-school season

Milton announces their kids' range of bottles & tiffins of over 75 colours, through a multi-channel approach by creating a viral jingle in collaboration with music sensation Yashraj Mukhate.
Media

Earned media equity for IPL 2024 reached Rs 4,094 crores, with sponsor earned media valued at Rs 905 crores

Jio Cinema and Star sports had the highest Earned Media Value (EMV) followed by the title Sponsor Tata.
Advertising

Groupe SEB India appoints Bang in the Middle as its creative agency

The agency will partner with Groupe SEB to expand Tefal’s product range and boost Maharaja Whiteline's market share.
Advertising

Publicis India creates the 'Fabulously Futuristic' campaign for Enamor lingerie

It showcases films that highlight the line and its features, emphasising the power and grace of every 'Innovation'.
Brands

Pepsi unveils its new visual identity with an event in Delhi

The brand's new logo and visual identity honour its heritage while stepping forward toward the future.
Advertising

Swiggy brings back 'Gulaab Jamun Uncle' as the T-20 season begins

'Gulaab Jamun Uncle and Aunty' make a comeback in new films, supported by Harsha Bhogle's popular commentary pieces.
Digital

Amazon to acquire "some assets" in video streaming platform MX Player

With this acquisition, Amazon aims to make its services and brand popular in smaller cities and towns within the significant overseas market.
Advertising

Flipkart's latest campaign utilises nostalgic characters to reaffirm its commitment and features

It consists of four films featuring Shehnaaz Gill, Boman Irani, Ratna Pathak, Rupali Ganguly, Raghu Ram, and Rajiv Lakshman.
Media

Disney+ Hotstar to stream Live Sports in Dolby Vision in India

ICC Men’s T20 World Cup 2024, all India matches, Super 8s, semi-finals and finals will be streamed live in Dolby Vision on Disney+ Hotstar.
Media

Earned media equity for IPL 2024 reached Rs 4,094 crores, with sponsor earned media valued at Rs 905 crores

Jio Cinema and Star sports had the highest Earned Media Value (EMV) followed by the title Sponsor Tata.
Advertising

Groupe SEB India appoints Bang in the Middle as its creative agency

The agency will partner with Groupe SEB to expand Tefal’s product range and boost Maharaja Whiteline's market share.
Advertising

Publicis India creates the 'Fabulously Futuristic' campaign for Enamor lingerie

It showcases films that highlight the line and its features, emphasising the power and grace of every 'Innovation'.
Brands

Pepsi unveils its new visual identity with an event in Delhi

The brand's new logo and visual identity honour its heritage while stepping forward toward the future.
Advertising

Swiggy brings back 'Gulaab Jamun Uncle' as the T-20 season begins

'Gulaab Jamun Uncle and Aunty' make a comeback in new films, supported by Harsha Bhogle's popular commentary pieces.
Digital

Amazon to acquire "some assets" in video streaming platform MX Player

With this acquisition, Amazon aims to make its services and brand popular in smaller cities and towns within the significant overseas market.
Advertising

Flipkart's latest campaign utilises nostalgic characters to reaffirm its commitment and features

It consists of four films featuring Shehnaaz Gill, Boman Irani, Ratna Pathak, Rupali Ganguly, Raghu Ram, and Rajiv Lakshman.
Media

Disney+ Hotstar to stream Live Sports in Dolby Vision in India

ICC Men’s T20 World Cup 2024, all India matches, Super 8s, semi-finals and finals will be streamed live in Dolby Vision on Disney+ Hotstar.