Soar Automobile

Today in Chinese Car Brands That Time Forgot (CCBTTF): Jinma Auto / Soar, famous for their gigantic Rolls-Royce ‘wedding cars’. But there was more, much more!

Jinma (金きむ马) means Golden Horse. The brand was owned by a company called Qingdao Shengma Classic Car Co., Ltd. (青あお岛圣马老爷车有限ゆうげん公司こうし). The designation was QJM. In 2001, the company changed its name to Qingdao Suo’er Automobile Co., Ltd. (青あお岛索尔汽车有限げん公司こうし). This was abbreviated to Soar Automobile (索さく尔汽车), and that is the name they are best known for. That same year, the Jinma brand name was replaced with the Soar name.

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