Chinese Car Brands That Time Forgot: The Brilliant Wedding Cars And Other Oddities Of Jinma Auto & Soar Auto

Soar Automobile

Today in Chinese Car Brands That Time Forgot (CCBTTF): Jinma Auto / Soar, famous for their gigantic Rolls-Royce ‘wedding cars’. But there was more, much more!

Jinma (きむ马) means Golden Horse. The brand was owned by a company called Qingdao Shengma Classic Car Co., Ltd. (あお岛圣马老爷车有限ゆうげん公司こうし). The designation was QJM. In 2001, the company changed its name to Qingdao Suo’er Automobile Co., Ltd. (あお岛索尔汽车有げん公司こうし). This was abbreviated to  Soar Automobile (さく尔汽车), and that is the name they are best known for. That same year, the Jinma brand name was replaced with the Soar name.

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