Fiat: Difference between revisions

| image = Front of the Lingotto BuildingFiat - Fiat-Mirafiori Torino,building (Italy., (112038475032020).jpgpng

| image_caption = Front view of the [[LingottoFiat Mirafiori|Mirafiori]], headquarters<br> and industrial district of Fiat in [[Turin]], pictured in 20132020

| foundation = {{start date and age|20071899}}

| key_people = [[John Elkann]] <small>(acting [[President (corporate title)|Presidentpresident]]) (acting)</small><br />[[Olivier François]] <small>([[Chief executive officer|CEO]])</small>

| products = [[Automobile]]s, [[Electricelectric vehicle]]s

| production = 1,330,000 units <small>(2019)</small><ref name="oica.net">{{cite web|url= http://oica.net/wp-content/uploads/fiat-2010.pdf |title=World Mtor Vehicle Production|access-date=13 September 2011 |year=2010 |workwebsite=oica.net}}</ref>{{needs update-inline|date=January 2021}}

| parent = [[FCA Italy|Stellantis ItalyEurope]]

| footer =''Left'': The founders of Fiat: 1. [[Luigi Damevino]], 2. Cesare Goria Gatti, 3. [[Roberto Biscaretti di Ruffia]], 4. Carlo Racca, 5. Emanuele Cacherano di Bricherasio, 6. Michele Ceriana Mayneri, 7. [[Giovanni Agnelli]], 8. Lodovico Scarfiotti, 9. [[Alfonso Ferrero]].<br />''Right'': [[Fiat 4 HP]], the first model of car produced by Fiat.}}

On 11 July 1899, [[Giovanni Agnelli]] was part of the group of founding members of FIAT, ''Fabbrica Italiana di Automobili Torino''. The first Fiat plant opened in 1900<ref>{{cite web|url= https://www.fiatusaofscottsdale.com/blog/2015/april/24/a-brief-history-of-fiat.htm |title=A Brief History of Fiat and Its Century of Automaking|last=Scottsdale|first=FIAT of|website=www.fiatusaofscottsdale.com|language=en-US |access-date=12 December 2017}}</ref> with 35 staff making 24 cars. Known from the beginning for the talent and creativity of its engineering staff, by 1903 Fiat made a small profit and produced 135 cars; this grew to 1,149 cars by 1906. The company then went public selling shares via the [[Milan stock exchange]].

Agnelli led the company until his death in 1945, while [[Vittorio Valletta]] administered the firm's daily activities. Its first car, the [[Fiat 4 HP|3 ½ CV]] (of which only 24 copies were built, all bodied by [[Alessio (coachbuilder)|Alessio]] of Turin)<ref>{{cite web|title=Chi Siamo (italian)|url= http://www.fiat.it/it/mondo-fiat/chi-siamo |workwebsite=fiat.it|access-date=1 March 2013 |url-status= dead|archive-url= https://web.archive.org/web/20130116004017/http://www.fiat.it/it/mondo-fiat/chi-siamo |archive-date=16 January 2013}}</ref> was based on a design purchased from [[Ceirano GB & C]] and had a {{convert|697|cc|cuin|abbr=on}} boxer twin engine.<ref name="Georgano, p.24 cap">{{cite book|last =Georgano,|first p=G. N. |page = 24 cap.|title = A History of Sports Cars|publisher =Dutton |date= 1982}}</ref> In 1903, Fiat produced its first truck.<ref name="drive.com.au">{{cite web |url=http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=463 |title=Fiat centenary something to crow over |access-date=9 March 2008 |first=Bob |last=Jennings |workwebsite=drive.com.au |archive-date=5 October 2008 |archive-url=https://web.archive.org/web/20081005203930/http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=463 |url-status=dead }}</ref> In 1908, the first Fiat was exported to the US.<ref name="drive.com.au"/> That same year, the first Fiat aircraft engine was produced. Also around the same time, Fiat taxis became popular in Europe.<ref name="allaboutitaly.com">{{cite web|url= http://www.allaboutitaly.com/jumpNews.asp?idCannel=1981&idUser=0&idNews=23615 |title=Fiat, a joint-stock company that soon become famous|access-date=25 January 2008 |website=allaboutitaly.com|url-status=dead|archive-url= https://web.archive.org/web/20081224091123/http://www.allaboutitaly.com/jumpNews.asp?idCannel=1981&idUser=0&idNews=23615 |archive-date=24 December 2008}}</ref>

[[File:Poster FIAT by Giovanni Carpanetto.png|thumb|upright|AAn 1899 FIAT advertisement]]

By 1910, Fiat was the largest automotive company in [[Italy]]. That same year, a new plant was built in [[Poughkeepsie (city), New York|Poughkeepsie]], [[New York City|NY]], by the newly founded American F.I.A.T. Automobile Company.<ref name=h1>{{cite web|title=1913 Fiat Type 56|url= http://www.hemmings.com/hmn/stories/2004/08/01/hmn_feature1.html |workwebsite=hemmings.com |first = Mark J. |last =McCourt|access-date =122 MarchSeptember 20132018}}</ref><ref name=h2>{{cite web|title=Inside the Poughkeepsie Fiat factory |url= http://blog.hemmings.com/index.php/2009/06/08/inside-the-poughkeepsie-fiat-factory/ |website=hemmings.com |access-date=18 May 2013}}</ref> Owning a Fiat at that time was a sign of distinction. The cost of a Fiat in the US was initially $4,000<ref>{{cite book |editor-last= Kimes |editor-first=Beverly Rae |editor2-last=Clark |editor2-first=Henry Austin Jr. |title=The Standard Catalogue of American Cars 1805–1942 |edition=2nd |publisher=Krause Publications |year= 1985 |isbn= 978-0-87341-111-0 |page=[https://archive.org/details/standardcatalogo0000kime/page/38 38] |url-access=registration |url= https://archive.org/details/standardcatalogo0000kime/page/38 }}</ref> and rose up to $6,400 in 1918,<ref>Kimes/Clark (1985), p. 39</ref> compared to $825 and $525 for a [[Ford Model T]] in 1908,<ref>Kimes/Clark (1985), p. 551</ref> and $525 in 1918, respectively.<ref>Kimes/Clark (1985), p. 556</ref> respectively. During [[World War I]], Fiat had to devote all of its factories to supplying [[Allies of World War I|the Allies]] with aircraft, engines, machine guns, trucks, and ambulances. Upon the entry of the [[United States|US]] into the war in 1917, the factory was shut down as US regulations became too burdensome (the site was eventually sold to [[Western Publishing]]). After the war, Fiat introduced its first tractor, the 702.<ref name="themanufacturer.com">{{cite web|url= http://www.themanufacturer.com/us/profile/4183/Case_New_Holland?PHPSESSID=c88bc |title=Case New Holland, Family history |access-date=12 March 2008 |workwebsite=themanufacturer.com |url-status=dead |archive-url= https://web.archive.org/web/20090220122410/http://www.themanufacturer.com/us/profile/4183/Case_New_Holland?PHPSESSID=c88bc |archive-date=20 February 2009 }}</ref> By the early 1920s, Fiat had a market share in Italy of 80%.<ref>{{cite web|url= https://www.britannica.com/eb/article-9034166/Fiat-SpA |title=Fiat SpA |publisher=britannica |access-date=24 October 2012}}</ref>

Fiat made military machinery and vehicles during World War II for the [[Italian Army|Army]] and ''[[Regia Aeronautica]]'' and later for the Germans. Fiat made fighter aircraft like the biplane [[Fiat CR.42 Falco|CR.42 Falco]], which was one of the most common Italian aircraft, along with [[Savoia-Marchetti]]s, as well as light tanks (obsolete compared to their German and Soviet counterparts) and armored vehicles. The best Fiat aircraft was the [[FIAT G.55|G.55]] fighter, which arrived too late and in too limited numbers. In 1943, the year [[Benito Mussolini]] was overthrown, the [[National Liberation Committee]] removed the [[Agnelli family|Agnelli]] family from leadership roles in Fiat because of its ties to [[Benito Mussolini|Mussolini]]'s government. They were not returned until 1963, when Giovanni's grandson, [[Gianni Agnelli|Gianni]], took over as general manager until 1966, and as chairman until 1996.

Towards the end of 1976, it was announced that the Libyan government was to take a shareholding in the company in return for a capital injection. Other aspects of the Libyan agreement included the construction of a truck and bus plant at [[Tripoli, Libya|Tripoli]]. Chairman Agnelli candidly described the deal as "a classic petro-money recycling operation which will strengthen the Italian reserves, provide Fiat with fresh capital and give the group greater tranquility in which to carry out its investment programmes".<ref>{{cite news |url= https://www.nytimes.com/1976/12/02/archives/libya-buys-10-of-fiat-company-for-415-million-libya-buys-10-of-fiat.html |title=Libya Buys 10% Of Fiat Company For $415 Million |first=Alvin |last=Shuster |worknewspaper=The New York Times |location=US |date=2 December 1976 |access-date=17 November 2018}}</ref>

Fiat's main market is Europe, mainly focused inon Italy. Historically successful in building city cars and Superminis, currently Fiat has a range of models focused on those two segments (accounting for the 84% of its sales in 2011). Fiat does not currently offer any large family carcars, nor an executive carcars: these market segments are to some extent covered by the [[Lancia]] and [[Alfa Romeo]] brands, which Fiat also owns.

Fiat's share of the European market shrank from 9.4 percent in 2000 to 5.8 percent in the summer of 2004. At this point [[Sergio Marchionne]] was appointed as Fiat's chief executive. By March 2009 their market share had expanded to 9.1 percent.<ref>{{cite news|url= http://www.irishtimes.com/newspaper/motors/2009/0506/1224245982906.html |title=Fix it again, Sergio&nbsp;— and then fix the rest of 'em |date=6 May 2009 |publishernewspaper=The Irish Times |access-date=25 September 2009}}</ref> Marchionne introduced an informal climate and reduced the links in the chain of command from nine to five.<ref>{{cite web|url=https://www.ilfoglio.it/economia/2018/07/21/news/sergio-marchinne-978/|title=Sergio Marchionne|date=21 July 2018}}</ref> He unilaterally decided to leave the Fiat group from [[Confindustria]] and [[Federmeccanica]], and to cancel the national collective labor agreement in the engineering sector by starting separate negotiations with some trade union organizations for a new specific company agreement in the automotive sector, starting from the [[Pomigliano]] production plant.<ref>{{cite web|url=https://www.altalex.com/documents/news/2011/10/03/fiat-lascia-confindustria-marchionne-e-un-addio-ufficiale|language=it|title=Fiat lascia Confindustria. Marchionne: è un addio ufficiale|website = Altalex}}</ref><ref>{{cite web|url=https://ricerca-repubblica-it.translate.goog/repubblica/archivio/repubblica/2010/07/29/confindustria-salva-il-contratto-pomigliano-sara-solo.na_093confindustria.html?_x_tr_sl=it&_x_tr_tl=en&_x_tr_hl=it&_x_tr_pto=wapp|title= Confindustria saves the contract Pomigliano will be just an exception}}</ref>

Fiat built their five-storeystory [[Lingotto]] plant between 1915 and 1918, at which time it was Europe's largest car manufacturing plant.<ref>{{cite book|titleseries=Eyewitness Travel: Guides|title = Italy| publisher= DK| date = 2005 | pages = 26–27 | isbn=1-4053-0781-1 |first = Ros |last =Belford}}</ref> Later the Mirafiori plant was built, also in [[Turin]]. To prepare for the production of the all-new [[Fiat 128]], Fiat opened their [[Rivalta di Torino|Rivalta]] plant in October 1968. Until the 128 entered production, the plant was used to build sports versions of the [[Fiat 850|850]] and [[Fiat 124|124]] as well as parts for the [[Fiat Dino]].<ref name="AUえーゆー71.9">{{citation|ref=AUえーゆー71 |journal=Auto-Universum 1971 |title=Fiat 128 |last=Becker |first=Clauspeter |editor-first=Arthur |editor-last= Logoz |date=1971 |publisher=Verlag Internationale Automobil-Parade |location=Zürich, Switzerland |volume=XIV |page=88 |language=de}}</ref>

Fiat's 2018 range of passenger car engines comprised eleven units, eight petrols and three diesels.<ref>{{cite web|url= http://driventowrite.com/2014/08/19/theme-engines-a-survey-of-fiats-2004-and-2014-ranges/ |title=Theme: Engines – a survey of Fiat´s 2004 and 2014 ranges |publisherwebsite=Driven To Writedriventowrite.com |date=19 August 2014 |access-date=22 June 2016}}</ref> Their current range of models is the following:

Fiat sales in 2011 were up to 676,704 (less 17.3% versus the previous year):<ref>{{cite newspress release|url= http://www.acea.be/collection/statistics |title=New Vehicle Registrations: Provisional Figures (ACEA Press Releases) |date=15 January 2012 |publisher=European Automobile Manufacturers Association (ACEA) |access-date=24 July 2012 |url-status=dead |archive-url= https://web.archive.org/web/20120825141942/http://www.acea.be/collection/statistics |archive-date=25 August 2012}}</ref>

The second-generation Punto was a strong seller in the UK after its October 1999 launch, but the new modern-day [[Fiat 500]] (launched there in January 2008) has accounted for most of the company's UK sales in more recent years. The original Fiat 500 had been one of the few direct competitors for the iconic [[Mini]] during its 1960s heyday.<ref>{{Citecite web |url= http://www.reallyloud.co.uk/1970s-best-selling-uk-cars/ |title=The 1970&#039;'s best selling UK cars - reallyloud.co.uk |access-date=29 March 2017 |archive-date=30 March 2017 |archive-url= https://web.archive.org/web/20170330085244/http://www.reallyloud.co.uk/1970s-best-selling-uk-cars/ |url-status=dead }}</ref>

Fiat has invested for a long time in South America, mainly in [[Brazil]] (where Fiat has been the market leader for many years) and in [[Argentina]]. They built their first Brazilian car plant in the [[Greater Belo Horizonte]] city of [[Betim]] in 1973, after having begun byinitially buildingassembling tractors there.<ref name=CarZA1178>{{cite magazine|magazine=CAR (South Africa) |title=Fiat: Italy's industrial giant |last=Wilkins |first=Gordon |volume=22 |number=8 |date=September 1978 |ref=DNLCV |page=65 |publisher=Ramsay, Son & Parker}}</ref>

Recently a range of new models developed in [[Brazil]] has been launched: [[Fiat Pulse|Pulse]], [[Fiat Fiorino|Fiorino]], [[Fiat Toro|Toro]], [[Fiat Argo|Argo]], and [[Fiat Mobi|Mobi]].

* [[Fiat Tipo (Type 160)|Tipo]]

Fiat has a long history in the United States. In 1908, the Fiat Automobile Co. was established in the countryUnited andStates with a plantfactory in [[Poughkeepsie, New York|Poughkeepsie, N.Y.]],<ref>{{cite web |url= http://www.american-automobiles.com/Fiat.html |title=American built Fiats |publisherwebsite=Americanamerican-automobiles.com |access-date=22 June 2016 |archive-date=14 May 2016 |archive-url= https://web.archive.org/web/20160514101103/http://www.american-automobiles.com/Fiat.html |url-status=dead }}</ref><ref>{{Citecite web|url= https://www.hemmings.com/blog/2009/06/08/inside-the-poughkeepsie-fiat-factory/ |title=Inside the Poughkeepsie Fiat factory |first=Daniel |last=Strohl |date=8 June 2009 |website=hemmings.com |access-date=17 September 2018}}</ref> began producing Fiats a year later, like the [[Fiat 60 HP]] and the [[Fiat 16-20 HP]].<ref>[http://www.hemmings.com/magazine/hmn/2004/08/1913-Fiat-Type-56/1280806.html Americanname="h1" built Fiats]</ref> These were luxury cars were produced long before Chrysler Corp. was formed in 1925 from older manufacturers that were acquired by [[Walter P. Chrysler]], the founder.<ref name="bankrate.com">{{cite web|url= http://www.bankrate.com/finance/auto/fiat-returns-to-u-s-100-years-later-1.aspx |title=Anyone less than 30 years old probably never has seen -- or at least doesn't remember seeing -- a Fiat automobile in the flesh. |access-date=22 September 2009 |workwebsite=bankrate.com}}</ref> The New Jersey factory was closed after the U.S. entered [[World War I]] in 1917.<ref name=CCZ>{{cite web|url= https://www.conceptcarz.com/z29592/fiat-type-55.aspx | title = 1912 Fiat Type 55 News and Information |last= Vaughan |first=Daniel |archive-url= https://web.archive.org/web/20190410191419/https://www.conceptcarz.com/z29592/fiat-type-55.aspx |archive-date=10 April 2019 |website=Conceptcarzconceptcarz.com |date=April 2019 }}</ref>

Fiat returned to North America in the 1950s, selling the original 500, [[Fiat 600|Fiat 600 Multipla]], [[Fiat 1100]], [[Fiat 1200]],<ref>{{cite andmagazine the|date=May 1958 |magazine=[[FiatRoad & Track]] 1300/1500|Fiatvolume=9 1300|number=9 |at=[[Hoffman Auto Showroom]].<ref>{{Cite web|via=Vintage Original Ads.com |url=http://vintage-original-ads.com/Pictures/albums/uploads/1958-Fiat-Captured-America-Hoffman-ad.jpg |title=ArchivedFiat's copythe Car That Captured America |access-date=4 February 2016 |archive-url= https://web.archive.org/web/20161006061555/http://vintage-original-ads.com/Pictures/albums/uploads/1958-Fiat-Captured-America-Hoffman-ad.jpg |archive-date=6 October 2016 |url-status=dead }}</ref> and the [[Fiat 1300 and 1500|Fiat 1300]] from 1961. Models produced from the 1960s onward include the [[Fiat 124 Sport Spider]] and the [[Fiat X1/9]] - these two sporting cars remained rather successful in the United States market, which took nearly sixty percent of the total production in 1980.<ref name=scimp>{{cite book|ref=SCimp |title=Standard Catalog of Imported Cars, 1946-1990 |first=James M. |last=Flammang |publisher=Krause Publications |location=Iola, WI |page=242 |date=1994 |isbn=0-87341-158-7 }}</ref><ref name="Fiat Finito">{{cite magazine|url= http://www.time.com/time/magazine/article/0,9171,951926,00.html |archive-url= https://web.archive.org/web/20081222002637/http://www.time.com/time/magazine/article/0,9171,951926,00.html |url-status= dead |archive-date= 22 December 2008 |title=Fiat Finito |magazine=Time |date=31 January 1983 |access-date=21 September 2009}}</ref><ref>{{cite news|url= https://www.theguardian.com/world/feedarticle/8553034 |title=Problems of old Chrysler linger at 'new' Chrysler, US |newspaper=The Guardian |last=Krisher |first=Tom |date=31 January 1983 |access-date=22 September 2009 |location=London}}</ref> Fiat gained a reputation for selling poor quality cars in North America, mostly over rust and poor reliability.<ref name="nytimes.com">{{cite journalnews | journal newspaper= The New York Times | url = https://www.nytimes.com/2011/09/03/business/the-fiat-500-hopes-for-a-rebirth-in-the-us-market.html | title = The Fiat 500 Hopes for a Rebirth in the U.S. Market | date = 2 September 2011 | last = Bunkley | first = Nick }}</ref> The last new Fiat model to be introduced in North America during this era was the [[Fiat Ritmo|Strada]], in February 1979.<ref name=SCIb>[[#SCimp|Flammang]], p. 241</ref> Sales in the US fell accordingly, from a high of 100,511 cars in 1975 to 14,113 in 1982.<ref name="Fiat Finito"/> Accordingly, Fiat left the United States car market in 1983, although the Spider and the X1/9 continued to be sold in small numbers with Pininfarina and Bertone badging respectively.<ref name=SCIc>[[#SCimp|Flammang]], p. 226</ref>

In January 2009, the [[Fiat Group]] acquired a 20% stake in US automaker [[Chrysler LLC]].<ref name="europa.eu">{{cite web|url= http://europa.eu/rapid/pressReleasesAction.do?reference=IP/09/1189 |title=Mergers: Commission approves acquisition of Chrysler by Fiat |access-date=11 June 2010 |website=europa.eu}}</ref> The deal saw the return of the Fiat brand to North America after a 25-year absence. The first Fiat-branded model to appear was the internationally popular [[Fiat 500 (2007)|Fiat 500]] city car. The Fiat 500 model is built at Chrysler's assembly plant in Toluca, Mexico, which currently makes also the [[Dodge Journey]] and [[Fiat Freemont]] crossovers.<ref name="www.allpar.com">{{cite web|url= http://www.allpar.com/news/index.php/2010/12/toluca-started-fiat-500s-2011-journeys |title=Toluca started Fiat 500s, 2011 Journeys |access-date=1 January 2011 |website=allpar.com}}</ref> Fiat is also selling their commercial vehicles [[Fiat Ducato]] and [[Fiat Doblò]] in North America, rebranded as Ram ProMaster and Ram ProMaster City respectively.

On 13 October 2022, Fiat Brand and the [[Algerian Government|Algerian government]] signed a framework agreement aimed at local production of vehicles and the development of the automotive sector in Algeria.<ref>{{Cite web |date=October 13, 2022 |title=Signature of Framework Agreement Between the Fiat Brand and the Algerian Authorities Aimed at Local Production of Vehicles and the Development of the Automotive Sector in Algeria |url= https://www.stellantis.com/en/news/press-releases/2022/october/signature-of-framework-agreement-between-the-fiat-brand-and-the-algerian-authorities-aimed-at-local-production-of-vehicles-and-the-development-of-the-automotive-sector-in-algeria |url-status=live |archive-url= https://web.archive.org/web/20221013130339/https://www.stellantis.com/en/news/press-releases/2022/october/signature-of-framework-agreement-between-the-fiat-brand-and-the-algerian-authorities-aimed-at-local-production-of-vehicles-and-the-development-of-the-automotive-sector-in-algeria |archive-date=October 13, 2022 |access-date=October 13, 2022 |websitework=[[Stellantis]]}}</ref><ref>{{Cite web |date=10 December 2022 |title=Automobile : Stellantis FIAT cherche un nouvel associé local en Algérie |url=https://djalia.dz/fr/automobile-stellantis-fiat-cherche-un-nouvel-associe/ |archive-url=https://web.archive.org/web/20221210084314/https://djalia.dz/fr/automobile-stellantis-fiat-cherche-un-nouvel-associe/ |archive-date=2022-12-10}}</ref>

Fiat currently offers to Japanese consumers the 500 in both coupe and convertible body styles, and the Panda.

Fiat has been present in the Indian market since 1948. They were last operating in a joint venture with [[Tata Motors]], although current car sales arewere limited and directed at niche marketssegments (approx. 20k units in 2011). The currently offered models are the [[Fiat Grande Punto|Fiat Punto]] and the [[Fiat Linea]].

''[[{{Main articles|List of Fiat passenger cars|Main Article: List of Fiat Passenger Cars]]''}}

* [[A-segment]] - [[Fiat New 500]] All electric New 500, introduced in 2020

* [[A-segment]] - [[Fiat Panda]]

* [[MB-segment]] - [[Fiat 500L600 (2023)]]

File:20122022 GenevaFiat Motor Show - Fiat500X 500L1X7A6782.jpg|[[Fiat 500L500X]]

File:2018 Fiat QuboE-Ulysse TrekkingAutomesse 1.3Ludwigsburg Multijet2022 1X7A5932.jpg|[[FiatCitroën FiorinoJumpy|Fiat Fiorino/QuboUlysse]]

* 1989: [[Fiat Tipo (Type 160)|Fiat Tipo]]

Fiat Automobiles, one of Europe's 10 best-selling automotive brands, has for the second year running been confirmed as having the lowest average value for CO₂ emissions from vehicles sold in 2008: 133.7 g/km (137.3 g/km in 2007). This was corroborated by [[JATO Dynamics|JATO]], a provider of automotive data.<ref>{{cite newspress release|url= http://green.autoblog.com/2009/03/03/fiat-keeps-the-low-co-sub-2-sub-crown-for-second-year-in-a-row/ |title=Fiat keeps the low-CO₂ crown for second year in a row |date=3 March 2009 |publisherwebsite=Autoblog/FiatAutoPress releasegreen.autoblog.com |access-date=5 December 2009}}</ref>

Fiat started the development of electric vehicles back in the mid -1970s, with the concept [[Fiat X1/23]] concept. More recently inIn 2008, Fiat showed the [[Fiat Phylla|Phylla]] concept,<ref>{{cite web|url= http://www.autoexpress.co.uk/news/autoexpressnews/222864/fiats_electric_topolino.html |title=Fiat's electric Topolino &#124; Auto Express News &#124; News |publisher=Auto Express |date=4 June 2008 |access-date=27 April 2009}}</ref> and the Fiat Bugster concept in Brazil.<ref>{{cite web |url= http://www.autoracingdaily.com/news/other-motorsports/fiat-bugster-a-plug-in-electric-car/ |title=Fiat Bugster A Plug-In Electric Car &#124; Other Motorsports |publisher=Auto Racing Daily |date=16 November 2008 |access-date=27 April 2009 |url-status=dead |archive-url= https://web.archive.org/web/20090222160107/http://www.autoracingdaily.com/news/other-motorsports/fiat-bugster-a-plug-in-electric-car/ |archive-date=22 February 2009 }}</ref>

Fiat joined utility companies [[Cemig]] and [[Itaipu (company)|Itaipu]] to develop new electric vehicles for Brazil, with production in 2009 of the [[Fiat Palio|Palio Weekend]] Electric.<ref>{{cite web|title=Meet the First Electric Car Produced in South America: Brazil's Fiat Palio Weekend|url= http://www.treehugger.com/cars/meet-the-first-electric-car-produced-in-south-america-brazils-fiat-palio-weekend.html |website=Treehuggertreehugger.com |access-date=29 August 2014 |date=14 July 2009}}</ref>

Fiat launched the electric [[Fiat 500 (2007)#500e|500e]], a [[compliance car]], in California in 2013, but no sales were planned for Europe.<ref>{{cite web|title=Fiat 500e most efficient electric car in the USA |url= http://www.autocar.co.uk/car-news/green-cars/fiat-500e-most-efficient-electric-car-usa |website=Autocarautocar.co.uk |access-date=29 August 2014 |url-status=dead |archive-url= https://web.archive.org/web/20141030165726/http://www.autocar.co.uk/car-news/green-cars/fiat-500e-most-efficient-electric-car-usa |archive-date=30 October 2014 }}</ref> Fiat CEO [[Sergio Marchionne]] claimed in 2014 that each one was sold at a loss of $14,000.<ref>{{cite web|title=Sergio Marchionne asks customers not to buy Fiat 500e |url= http://www.autoexpress.co.uk/fiat/500/87129/sergio-marchionne-asks-customers-not-to-buy-fiat-500e |work=Auto Express |access-date=29 August 2014 |date=22 May 2014}}</ref>

* 1954 [[Fiat Turbina]]<ref>{{Citecite web|url= https://oldconceptcars.com/1930-2004/fiat-turbina-1954/ |title=Fiat Turbina (1954) |date=8 January 2014}}</ref>

* 1968 Fiat Abarth 2000<ref>{{Citecite web|url= https://oldconceptcars.com/1930-2004/fiat-abarth-2000-1969/ |title=Fiat Abarth 2000 (1969) |date=15 October 2013}}</ref>

* 1994 Fiat Firepoint<ref>{{Citecite web|url= https://oldconceptcars.com/1930-2004/fiat-firepoint-1994/ |title=Fiat Firepoint (1994) |date=1 February 2014}}</ref>

In 1971, the [[Fiat 124 Sport Spider]] was prepared for the [[World Rally Championship]] when Abarth became involved with its production and development and from 1972 had relative success with two wins in 1972, one in 1973, and won 1st, 2nd and 3rd in the 1974 Portuguese TAP Rally.<ref>{{cite book|last=Giacosa |first=John Tipler ; foreword by Dante|title=Fiat & Abarth 124 Spider & coupé |year=1993 |publisher=Veloce |location=Godmanstone, England |isbn=1-874105-09-X}}</ref>

The [[Fiat 131|Fiat 131 Abarth]] was a very successful [[rally car]] replacing the 124. Between 1976 and 1981 the Fiat 131 won 18 World Rally Championship events,<ref name="rallye-info.com">{{cite web|url= http://www.rallye-info.com/carmake_profile.asp?make=2 |title=Fiat Manufacturer Profile & Rally History |access-date=16 July 2011 |website=rallye-info.com |archive-date=30 September 2011|archive-url= https://web.archive.org/web/20110930082212/http://www.rallye-info.com/carmake_profile.asp?make=2 |url-status=dead}}</ref> resulting in winning the WRC Drivers Championship two times: in [[1978 World Rally Championship season|1978]], and in [[1980 World Rally Championship season|1980]], and winning the WRC Constructors Championship three times: in [[1977 World Rally Championship season|1977]], [[1978 World Rally Championship season|1978]], and in [[1980 World Rally Championship season|1980]].<ref name="rallybase.nl">{{cite web|url = http://www.rallybase.nl/index.php?type=profile&driverid=3171 |title=Walter Röhrl|

[[Lancia]] took over the role of motorsport for the Fiat Group during the 1980s. After a long break of factory-supported entries, in 2003 a [[Fiat Punto]] S1600 won the Italian Rally Championship, and in 2006 the [[Fiat Grande Punto]] S2000 won the FIA [[European Rally Championship]],<ref>{{cite web |title=Fiat Wins European Rally Championship |url= http://www.fiat.co.uk/about-fiat/fiat-motorsports/rally-championship/?id=7690 |work=Fiat UK |access-date=24 July 2012 |url-status=dead |archive-url= https://web.archive.org/web/20120611130620/http://www.fiat.co.uk/about-fiat/fiat-motorsports/rally-championship/?id=7690 |archive-date=11 June 2012 }}</ref> followed by three successive wins in 2009, 2010 and 2011.

The FIAT initials were first used in the distinctive [[logo]] form in 1901.<ref>{{Cite web |title=Fiat Logo History |url= http://worldsbestlogos.blogspot.com:80/2007/12/fiat-logo-history.html |archive-url= https://web.archive.org/web/20120911001729/http://worldsbestlogos.blogspot.com:80/2007/12/fiat-logo-history.html |archive-date=11 September 2012 |url-status=dead |publisherwebsite=Worlds Best Logosworldsbestlogos.blogspot.com}}</ref> Beginning in 1931, the company began using a single red shield without a wreath. In 1968 the "rhomboid" logo (as it was known internally) was introduced which featured the FIAT initials spelled out on four interconnected [[rhombus]]es. The rhomboid was slowly phased in during the early 1970s, although the older "laurel wreath" style FIAT badge was used to denote sporting models such as the 124 Spider, 127 Sport, X1/9, and the tuned Abarth models. A new corporate nose based on the rhomboid logo was first introduced in 1983 on the Uno, which consisted of five chrome bars inclined at an angle of 18 degrees to mirror the rhomboid, which usually appeared in reduced size at the corner of the grille.

In 1999, the wreath -style logo was reintroduced to commemorate the 100th anniversary of the company.<ref name=logohist>{{Cite web |title=The History of Fiat's Logo |url= http://www.museodelmarchioitaliano.com/route1/fiat.php |archive-url= https://web.archive.org/web/20201111192018/http://www.museodelmarchioitaliano.com/route1/fiat.php |archive-date=11 November 2020 |url-status=live |publisher=Museo del Marchio Italiano |access-date=16 August 2022}}</ref>

In 2009, BSM (the [[British School of Motoring]]) ended a 16-year relationship with [[Vauxhall Motors]] and signed a deal with Fiat UK to swap its learner vehicle from the Vauxhall Corsa to the new [[Fiat Nuova 500|Fiat 500]]. Fiat UK willwas expected to supply 14,000 cars to BSM over four years in a marketing deal.<ref>{{cite news|url= httphttps://www.timesonlinethetimes.co.uk/tolarticle/news/uk/article6729771.ececheeky-italian-fiat-takes-british-out-of-bsm-as-vauxhall-is-dumped-dtrcl3j79p9|url-access=subscription |title=Cheeky Italian Fiat takes British out of BSM as Vauxhall is dumped |date=28 July 2009 |worknewspaper=The Times |access-date=5 December 2009 |location=London |first=Carl |last=Mortished}}</ref>

* [http://www.fiatpress.com/ Fiat Automobiles Press] {{Webarchive|url= https://web.archive.org/web/20181022042804/http://www.fiatpress.com/ |date=22 October 2018 }}