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m Hold On, here i made the changes of the year of ownership, i hope you understand. |
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The Saturn's release in Europe also came before the previously announced North American date, on July 8, 1995.<ref name="RetroinspectionSaturn2">{{cite magazine|last=McFerran|first=Damien|date=February 2007|title=Retroinspection: Sega Saturn|magazine=[[Retro Gamer]]|issue=34|pages=44–49}}</ref> Within two days of the PlayStation's American launch on September 9, 1995, the PlayStation sold more units than the Saturn.<ref name="IGN History of PlayStation">{{cite web|url=https://ign.com/articles/1998/08/28/history-of-the-playstation|title=History of the PlayStation|date=August 27, 1998|work=[[IGN]]|archive-url=https://web.archive.org/web/20120218120358/http://psx.ign.com/articles/060/060188p1.html|archive-date=February 18, 2012|url-status=live|access-date=November 16, 2014}}</ref>{{sfn|Kent|2001|pp=519–520}} Within its first year, the PlayStation secured over twenty percent of the US video game market.<ref name="Finn2">{{cite book|title=Computer Games and Digital Cultures: Conference Proceedings: Proceedings of the Computer Games and Digital Cultures Conference, June 6–8, 2002, Tampere, Finland|editor-last1=Mäyrä|editor-first1=Frans |last=Finn|first=Mark|publisher=Tampere University Press|year=2002|isbn=978-951-44-5371-7|pages=45–58|chapter=Console Games in the Age of Convergence}}</ref> The console's high price point, surprise launch, and difficulty handling polygonal graphics were factors in its lack of success.<ref>{{Cite magazine|last=Thorpe|first=Nick|date=November 2014|title=20 Years: Sega Saturn|magazine=[[Retro Gamer]]|issue=134|pages=20–29}}</ref> Sega also underestimated the continued popularity of the Genesis; 16-bit sales accounted for 64 percent of the market in 1995.{{sfn|Kent|2001|p=531}}<ref name="Innovation and competition">{{cite journal|last1=Gallagher|first1=Scott|last2=Park|first2=Seung Ho|date=February 2002|title=Innovation and Competition in Standard-Based Industries: A Historical Analysis of the U.S. Home Video Game Market|journal=IEEE Transactions on Engineering Management|volume=49|pages=67–82|number=1|doi=10.1109/17.985749}}</ref> Despite capturing 43 percent of the US market dollar share and selling more than 2 million Genesis units in 1995, Kalinske estimated that, if prepared for demand, another 300,000 could have been sold.<ref name="1995 market share2">{{cite news|url=http://www.thefreelibrary.com/Sega+captures+dollar+share+of+videogame+market+--+again%3B+diverse...-a018001580|title=Sega captures dollar share of videogame market again; diverse product strategy yields market growth; Sega charts path for 1996.|date=January 10, 1996|work=[[Business Wire]]|access-date=December 24, 2014|archive-url=https://web.archive.org/web/20140502075742/http://www.thefreelibrary.com/Sega%2Bcaptures%2Bdollar%2Bshare%2Bof%2Bvideogame%2Bmarket%2B--%2Bagain%3B%2Bdiverse...-a018001580|archive-date=May 2, 2014|url-status=live}}</ref>
Although Sega of America had a reputation for making a lot of money, the Japanese parent company discovered that profits were overestimated and demanded that Sega of America reduce the size of the company. Tom Kalinske was given one year to restructure the company. After a year, in 1996, the restructuring had not progressed and Tom Kalinske was asked to resign. <ref>{{cite news|url=https://mdshock.com/2023/07/10/irimajiri-speaks-out-about-the-saturn-the-32x-and-soas-financial-troubles/|title=Irimajiri Speaks Out About the Saturn, the 32X, and SOA’s Financial Troubles|date=July 10, 2023|work=MDschock|access-date=December 24, 2023}}</ref> Sega announced that [[Shoichiro Irimajiri]] had been appointed chairman and CEO of Sega of America in July 1996, while Kalinske left Sega after September 30 of that year.<ref name="M2 Press">{{cite news|url=http://www.m2.com/m2/web/story.php/1996852568440080DDE88025683B005E7A3F|title=Sega of America appoints Shoichiro Irimajiri chairman/chief executive officer|date=July 16, 1996|journal=M2PressWIRE|access-date=December 24, 2014|archive-url=https://web.archive.org/web/20141018032603/http://www.m2.com/m2/web/story.php/1996852568440080DDE88025683B005E7A3F|archive-date=October 18, 2014|url-status=live|via=M2|url-access=subscription}}</ref><ref name="Kalinske out">{{cite web|url=http://www.next-generation.com/news/071696a.html|title=Kalinske Out – WORLD EXCLUSIVE|date=July 16, 1996|work=[[Next Generation (magazine)|Next Generation]]|archive-url=https://web.archive.org/web/19961220200643/http://www.next-generation.com/news/071696a.html|archive-date=December 20, 1996|url-status=dead|access-date=May 6, 2014}}</ref> A former [[Honda]] executive,<ref name="NYT">{{cite news|last=Strom|first=Stephanie|date=March 14, 1998|title=Sega Enterprises Pulls Its Saturn Video Console From the U.S. Market|page=D-2|work=[[The New York Times]]|url=https://www.nytimes.com/1998/03/14/business/international-business-sega-enterprises-pulls-its-saturn-video-console-us-market.html?pagewanted=1|url-status=live|access-date=December 7, 2014|archive-url=https://web.archive.org/web/20130430012902/http://www.nytimes.com/1998/03/14/business/international-business-sega-enterprises-pulls-its-saturn-video-console-us-market.html?pagewanted=1|archive-date=April 30, 2013}}</ref>{{sfn|Kent|2001|p=559}} Irimajiri had been involved with Sega of America since joining Sega in 1993.<ref name="M2 Press" /><ref>{{cite web|url=http://www.next-generation.com/news/072596b.html|title=Irimajiri Settles In At Sega|date=July 25, 1996|work=[[Next Generation (magazine)|Next Generation]]|archive-url=https://web.archive.org/web/19961220195722/http://www.next-generation.com/news/072596b.html|archive-date=December 20, 1996|url-status=dead|access-date=May 6, 2014}}</ref> The company also announced that Rosen and Nakayama had resigned from their positions at Sega of America, though both remained with Sega.<ref name="M2 Press" />{{sfn|Kent|2001|p=535}} [[Bernie Stolar]], a former executive at Sony Computer Entertainment of America,<ref name="Newsflash">{{cite web|url=http://www.next-generation.com/news/071396a.html|title=NEWSFLASH: Sega Planning Drastic Management Reshuffle – World Exclusive|date=July 13, 1996|work=[[Next Generation (magazine)|Next Generation]]|archive-url=https://web.archive.org/web/19961220200717/http://www.next-generation.com/news/071396a.html|archive-date=December 20, 1996|url-status=dead|access-date=May 6, 2014}}</ref>{{sfn|Kent|2001|p=558}} became Sega of America's executive vice president in charge of product development and third-party relations.<ref name="M2 Press" /><ref name="Kalinske out" /> Stolar was not supportive of the Saturn, believing its hardware was poorly designed.<ref name="IGN History of Sega" />
While Stolar had said "the Saturn is not our future" at E3 1997, he continued to emphasize the quality of its games,<ref name="IGN History of Sega" /> and later reflected that "we tried to wind it down as cleanly as we could for the consumer."{{sfn|Kent|2001|p=558}} At Sony, Stolar had opposed the [[Video game localization|localization]] of certain Japanese PlayStation games that he felt would not represent the system well in North America. He advocated a similar policy for the Saturn, generally blocking 2D arcade games and role-playing games from release, although he later sought to distance himself from this stance.<ref name="IGN History of Sega" />{{sfn|Kent|2001|p=506}}<ref>{{cite web|url=http://www.gamespot.com/articles/stolar-talks-dreamcast/1100-2464369/|title=Stolar Talks Dreamcast|last=Johnston|first=Chris|date=September 8, 2009|work=[[GameSpot]]|archive-url=https://web.archive.org/web/20170710051328/https://www.gamespot.com/articles/stolar-talks-dreamcast/1100-2464369/|archive-date=July 10, 2017|url-status=live|access-date=December 17, 2014}}</ref> Other changes included a softer image in Sega's advertising, including removing the "Sega!" scream, and holding press events for the education industry.{{sfn|Kent|2001|p=533}}
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