Fujiya
Native name | |
---|---|
Company type | Public K.K. |
TYO: 2211 | |
Founded | June 30, 1938 |
Founder | Rinemon Fujii |
Headquarters | , |
Area served | Japan |
Key people |
|
Owner | Yamazaki Baking Bandai Namco Holdings (1.93%) |
Fujiya Co. Ltd. (
Fujiya is credited with introducing the Christmas cake to Japan.[3]
In 2016, the company opened its first store outside Japan in Taipei, Taiwan.[4]
Mascot[edit]
Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips.[2] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[5]
2007 ingredients scandal[edit]
In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.[5]
References[edit]
- ^ "
取締役 ・監査 役 ". Retrieved 2024-01-07. - ^ a b "Wait, don't eat that: candy scandal stuns Japan". International Herald Tribune. 2007-10-31. Archived from the original on 2007-10-31. Retrieved 2008-12-29.
- ^ "The Strawberry On Top – The Rise of Japan's Famous Christmas Cake". Arigato Travel. 2020-12-15. Retrieved 2022-01-14.
- ^ "FUJIYA
不 二家洋菓子專賣店登台 12/31開幕 ". ETtoday. 2016-12-27. Retrieved 2020-04-03. - ^ a b "Comm-oddities: Japanese bakery head quits over use of expired milk, eggs". CBC News. 2007-01-15. Archived from the original on 2008-02-03. Retrieved 2008-12-29.
External links[edit]
- Media related to Fujiya at Wikimedia Commons
- Fujiya - Official website (Japanese)
- Fujiya restaurants - official site (Japanese)