Mr. Pizza

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For the Brazilian pizza franchise, see Mister Pizza.
Mr.Pizza, Inc.
Company typeSubsidiary
IndustryRestaurants
Founded(1990; 34 years ago (1990))
FounderJung Woo Hyun
Headquarters132 Hyoryeong-ro, Seocho-gu, Seoul, South Korea 137-849
Number of locations
400 (Korea)
28 (worldwide in 2013)
Key people
Jung Woo Hyun (chairman)
Moon Young Joo (CEO)
ProductsPizza, pasta, salad, appetizer
Number of employees
250+
Websitewww.mrpizza.co.kr

Mr. Pizza Inc. (Korean: 미스터피자) is a South Korean pizza chain established in 1990. It is the top pizza brand in Korea in terms of the number of franchisees and sales.[1]

Mr. Pizza has won recognition overseas. In 2009, 2010 and 2011 China's restaurant review site Dazhong Dianping (大衆たいしゅう點てん評ひょう) included it as one of the "50 Restaurants Beloved by Chinese Diners", while the restaurant guide Zagat named it the "Best Pizza Store".[2]

Mr. Pizza was the first pizza franchise to be listed on KOSDAQ[3] and, in 2013, had 400 outlets inside Korea and 28 stores in China, two in the United States and two in Vietnam. In 2010, the brand of Mr. Pizza in Japan was also fully acquired.[4]

Overview[edit]

The Shanghai Ruzhonlu store, 2013
A shrimp pizza at Mr. Pizza

The founder and chairman of Mr. Pizza is Jung Woo Hyun (정우현)[5] and the CEO and president is Moon Young Joo (문영주).[6]

MPK Group was listed on KOSDAQ in August 2009[7] from Korea Pizza Corporation.

New store identity[edit]

Mr. Pizza developed a new store identity to strengthen its foothold in the global market and unveiled it at the opening of a Fuzhoulu location in Shanghai in March 2013.

Advertising[edit]

Mr. Pizza's September 2011 mockumentary-style commercial, "The True Origins of Pizza",[8] had more than a million views on YouTube. It received high praise and in-depth analysis in a journal article by two New Zealand-based Asian studies professors[ambiguous]. They stated that "the level of skill and irony that went into its making is noteworthy among commercial ads anywhere".[9]

MPK Group Inc.[edit]

MPK Group Inc. is a restaurant company with a selection of premium brands including "Mr. Pizza",[10] a handmade muffin and coffee franchise, "Manoffin", and "Jessica's Kitchen" Italian buffet restaurants.

References[edit]

  1. ^ 미스터피자, '2013 대한민국 브랜드스타' 5년 연속 1위. JoongAng Ilbo (in Korean). 20 March 2013. Retrieved 9 April 2018.
  2. ^ "미스터피자, 美よし '베스트 피자 스토어' 3년째 뽑혀", Maeil Business Newspaper, 16 October 2012, retrieved 16 October 2012
  3. ^ "미스터피자, 피자업계 최초로 코스닥 상장", Maeil Business Newspaper, 8 January 2013, retrieved 8 January 2013
  4. ^ 미스터피자, 20년만에 日にち원조 삼키다. news.mt.co.kr (in Korean). 11 October 2010. Retrieved 10 May 2019.
  5. ^ "乙おつ로 행동하세요 甲きのえ되려는 순간 끝", Maeil Business Newspaper, 11 May 2012, retrieved 11 May 2012
  6. ^ "MPK,문영주 단독 대표 체체로 변경". The Korea Economic Daily. 26 March 2013. Retrieved 26 March 2013.
  7. ^ "미스터피자 코스닥행". The Hankyoreh. Retrieved 23 April 2018.
  8. ^ "[2012 칸 광고제] 미스터피자의 "The true origins of pizza", retrieved 23 October 2012
  9. ^ Sakamoto, Rumi; Epstein, Stephen (31 October 2011). "The True Origins of Pizza: Irony, the Internet and East Asian Nationalisms ピッツァの真しんの起源きげん−−イロニー、インターネット、東ひがしアジアの国家こっか主義しゅぎ". The Asia-Pacific Journal, Japan Focus. Retrieved 12 September 2023.
  10. ^ "Mpk Group Inc. Company Profile - South Korea - EMIS". EMIS. EMIS. 10 August 2023. Retrieved 12 September 2023.

External links[edit]

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