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Rag & Bone

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Rag & Bone
Company typePrivate company
IndustryFashion
Founded2002; 22 years ago (2002)
Founder
  • Nathan Bogle
  • Marcus Wainwright
Headquarters
United States
Productsready-to-wear products, footwear, accessories, fragrance
Parent
Websitewww.rag-bone.com

Rag & Bone (stylized in all lowercase) is an American fashion label helmed by Marcus Wainwright, originally from England. The brand is sold in more than 700 shops around the world, as well as in Rag & Bone retail stores.[1] Wainwright, who cofounded the brand with Nathan Bogle in 2002, stepped down as chief brand officer in July 2023. The brand's design oversight is now shared between Jennie McCormick and Kyle Sweeney.[2]

History

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Rag & Bone was founded in 2002 by Nathan Bogle and Marcus Wainwright.[3] In 2004 the label launched with a men's line and a women's line followed in 2005. In 2006, Bogle left the company and David Neville, who joined the company in 2005, became partner with Wainwright.[4][5]

With the help of footwear designer Tull Price, former owner of Royal Elastics and current co-owner of FEIT, Rag & Bone Footwear was founded in 2008. Its footwear line includes the Newbury boot.[6][7][8]

It was in New York in 2001 that Bogle and Wainwright had the idea to try to make a pair of men's jeans which ultimately took them to Kentucky where they worked with a factory for over 18 months to perfect their product. That experience, Wainwright cites, as informing the brand's philosophy.

Today, it offers men's and women's ready-to-wear jeans (under rag & bone/JEAN), footwear and accessories.[3] For their SS15 menswear collection, in lieu of a fashion show, they enlisted friends of the brand, including Jerry Seinfeld, Carmelo Anthony, Camille Rowe and Alex McWatt for a portrait photo series shot by Andreas Laszlo Konrath.[9]

In October 2015, Wainwright and Neville, who previously spoke at the WWD Menswear Summit,[10] were guest speakers at the WWD CEO Summit where they discussed the brand's trajectory and retail footprint, including their newly opened NY concept store, the General Store.[11][12]

In October 2016, Rag & Bone expanded into the world of fragrance with the launch of a line of eight unisex Eau de Parfums. Scents included Oddity, Amber, Cypress, Rose, Encens, Oud, Bergamot and Neroli.[13] In the same month, it also signed its first licensing deal for eyewear with Italian eyewear creator, Safilo Group, beginning in January 2018.[14]

In July 2023, Rag & Bone's Chief Merchandising and Design Officer Jennie McCormick took over oversight of womenswear, footwear, and accessories, while Senior Vice President of Design and Merchandising Kyle Sweeney took over menswear and merchandising.[15]

In April 2024, Guess?, Inc. and WHP Global completed the acquisition of the brand.[16]

Marketing

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Kate Moss starred in the brand's first ever advertising campaign for FW 2012 and also shot their SS 2013 campaign.[17] American actor Michael Pitt fronted their first men’s campaign for FW 2013 with French actress Léa Seydoux appearing in their women’s campaign.[18] For SS 2014 they cast actors Emile Hirsch and Stacy Martin.[19] For FW14 Michael Pitt and Winona Ryder star in their campaign.[20]

The SS15 campaign featured a Rag & Bone film called The Driver, starring Michael Pitt and Astrid Berges-Frisbey. Directed by Pitt, it won the Best Production Award in the Established Talent category at the Milan Fashion Film Festival in September 2015.[21]

This 1983 Porsche 911SC is similar to the 1979 model destroyed in the brand's FW15 campaign.

The brand had raised controversy after an attempt at shock advertising backfired, when it commissioned an advertisement where the body of a vintage Porsche 911SC, widely considered a work of art by design enthusiasts, was crushed. However the Porsche used in the film was actually a shell of a car that was salvaged from a scrap yard for the shoot.[22][23]

In February 2016, Rag & Bone launched a serial Photo Project ad campaign. The photographs, shot by Glen Luchford, featured women representing the diversity and breadth of the brand.[24] Later that year, the Men’s Project featured an eclectic cast of men from various artistic backgrounds. The Project featured John Turturro, Mauro Refosco, Honor Titus, Wiz Khalifa, David Alexander Flinn, Harvey Keitel, Mikhail Baryshnikov and Mark Hamill. The imagery was shot by Andreas Laszlo Konrath, and was released throughout 2016 in tandem with the launch of each featured collection in stores.[25]

In December 2019, Rag & Bone commissioned Stephen Shore to photograph the SS 2020 campaign. Shore photographed models Ajani Russell, Chloe Fineman, Dylan Penn, Faith Lynch, India Graham, James Turlington, Olivia Cooke, Pyper America, Paloma Elsesser, and Sean Lyles wearing the collection while riding the New York City Subway.[26]

Awards and honors

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In 2006 Bogle, Neville and Wainwright won the Ecco Domani Fashion Foundation (EDFF) award in the men's category which entailed a $25,000 prize fund to stage a fashion show during NYFW.[27][28][29] That same year they were finalists in the Council of Fashion Designers of America's Vogue Fashion Fund. In 2007 they were recipients of the CFDA's Emerging Talent Award.[30] In 2010, Neville and Wainwright won the CFDA/Swarovski Award for Emerging Menswear Talent.[31] In 2013, Rag & Bone received the Breakthrough Award at the Accessories Council Excellence Awards.[32] In 2014, they were nominated for the CFDA Menswear Designer of the Year.[33] In 2015, Neville and Wainwright were honored at Phoenix House’s Fashion Award Dinner.[34] In 2015, Neville and Wainwright were nominated for the CFDA Menswear Designer of the Year award.[35] In 2016, Neville and Wainwright were nominated for the CFDA Menswear Designer of the Year award for the third time.[36]

References

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  1. ^ Iredale, Jessica. "Ten of Tomorrow: Rag & Bone's David Neville and Marcus Wainwright". WWD. Retrieved June 16, 2013.
  2. ^ Ewen, Lara (July 17, 2023). "Rag & Bone co-founder Marcus Wainwright steps down". RetailDive. Retrieved December 26, 2023.
  3. ^ a b Cleary, Meghan. "Denim Dispatch". JCReport. Archived from the original on July 24, 2003. Retrieved June 18, 2013.
  4. ^ Karimzadeh, Marc. "Nathan Bogle Parting Ways With Rag & Bone". WWD. Retrieved June 18, 2013.
  5. ^ Levinson, Lauren. "Former Rag & Bone Founder Launches New Men's Label". Elle.com. Retrieved June 18, 2013.
  6. ^ "Rag & Bone's Wainwright and Neville Say Focus First". Retrieved August 4, 2014.
  7. ^ "Welcome, chaps: The British-born designers behind Rag & Bone make their mark on Melrose". Archived from the original on November 27, 2012. Retrieved August 4, 2014.
  8. ^ "Rag & Bone Inching the Window on Cool Success". Retrieved August 4, 2014.
  9. ^ "Rag & Bone's Gallery Outing". Retrieved August 4, 2014.
  10. ^ Lockwood, Lisa (April 3, 2014). "David Neville and Marcus Wainwright Reflect on 10 Years at Rag & Bone".
  11. ^ Iredale, Jessica (October 29, 2015). "Rag & Bone's David Neville and Marcus Wainwright on Keeping Up".
  12. ^ "The Rag & Bone General Store Won't Be Your Typical Rag & Bone Store".
  13. ^ Collins, Allison (October 12, 2016). "Rag & Bone Launches Fragrance, Mulls Candles". WWD. Retrieved December 6, 2016.
  14. ^ Zargani, Luisa (October 27, 2016). "Safilo Inks License With Rag & Bone". WWD. Retrieved December 6, 2016.
  15. ^ Ewen, Lara (July 17, 2023). "Rag & Bone co-founder Marcus Wainwright steps down". RetailDive. Retrieved December 26, 2023.
  16. ^ "Guess?, Inc. and WHP Global Complete the Acquisition of rag & bone: Guess?, Inc. Announces $50 Million Expansion of its Existing Asset-Based Revolving Credit Facility". Business Wire. Retrieved April 5, 2024.
  17. ^ "Kate Moss Returns to England for Rag & Bone's Spring 2013 Campaign". Retrieved August 4, 2014.
  18. ^ "French Beauty Léa Seydoux and Boardwalk Empire's Michael Pitt Front Rag & Bone's Fall 2013 Ads". Retrieved August 4, 2014.
  19. ^ "Rag & Bone SS14 Campaign". Retrieved August 4, 2014.
  20. ^ "rag & bone Fall/Winter 2014 Campaign featuring Winona Ryder and Michael Pitt". Retrieved August 4, 2014.
  21. ^ "Milan Fashion Film Festival - HUNGER TV".
  22. ^ Sowray, Bibby (August 5, 2015). "Rag and Bone destroy vintage porsche". The Telegraph. Retrieved August 13, 2015.
  23. ^ Ilyashov, Alexandra (July 28, 2015). "Rag & Bone Pulverized A Porsche In Its New Campaign Film". Refinery29.
  24. ^ Lisa Lockwood, Rag & Bone Unfurls Serial Photo Project Women's Wear Daily February 11, 2016
  25. ^ Palmieri, Jean E. (June 7, 2016). "Rag & Bone to Highlight Real Guys in its Men's Project Campaign". WWD. Retrieved December 6, 2016.
  26. ^ "Stephen Shore Campaign". rag & bone. Retrieved September 28, 2020.
  27. ^ "Fashion Foundation: rag & Bone – 2006". Retrieved August 4, 2014.
  28. ^ "Fashion Foundation". Retrieved August 4, 2014.
  29. ^ "Ecco Domani Fashion Foundation Announces the Future Stars of Fashion". Retrieved August 4, 2014.
  30. ^ "2013 CFDA/Vogue Fashion Fund Finalists". Retrieved August 4, 2014.
  31. ^ "Marcus Wainwright & David Neville, Rag & Bone". Retrieved August 4, 2014.
  32. ^ "The Accessories Counsel Names Honorees for ACE Awards Gala". Retrieved August 4, 2014.
  33. ^ "And the 2014 CFDA Fashion Award Nominees Are…". Style.com. Retrieved August 4, 2014.
  34. ^ Women's Wear Daily Phoenix House Honors Mark Lee, Rag & Bone Duo, Linda Wells Aria Hughes, November 5, 2015
  35. ^ New York Times CFDA Award Nominees Are Announced ALEXANDRA JACOBS, March 17, 2015
  36. ^ Women's Wear Daily CFDA Awards to Honor Donna Karan, Norma Kamali, Alessandro Michele Jessica Iredale, March 16, 2016
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