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Rupa Company

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Rupa & Co. Ltd.
FormerlyBinod Hosiery
(BSE: 533552) (NSE: RUPA)
IndustryInner wear & casual wear
Founded06-02-1985
Founders
  • P R Agarwala
  • G P Agarwala
  • K B Agarwala
HeadquartersKolkata, West Bengal, India
Key people
  • P R Agarwala (chairman)
  • G P Agarwala (vice chairman)
  • K B Agarwala (managing director)
ProductsClothing
BrandsFrontline, Softline, Softline Leggings, Euro, Bumchums, Torrido, Thermocot, Macroman, Footline, Jon

Rupa is among the largest knitwear brands in India that produces innerwear, casual wear, thermal wear and sleep wear for men, women and kids. While Frontline is its flagship brand, Rupa family also consists of brands like Softline, Euro, Bumchums, Torrido, Thermocot, Macroman, Footline and Jon. Rupa was founded and established by P R Agarwala, G P Agarwala and K B Agarwala with a vision to serve the erstwhile hosiery market, which was at a very nascent stage at that time and mainly addressed by the unorganized players.

History

The company was first established by the Agarwala Brothers and was called Binod Hosiery. The need for a brand name urged them to incorporate Rupa and Company Pvt. Ltd. in 1985. A decade later, it transformed into a public limited company and renamed as Rupa and Company Limited.

Products

Rupa produces vests, briefs, drawers, Bermudas, Capris, T-shirts, lounge wear, boxer shorts and sleepwear for men; and bras, panties, camisoles and leggings for women. It also manufactures baba Suits, bloomers and slips for infants/toddlers, and lounge-wear, Bermudas and T-shirts for kids. Thermal wear is another major category that Rupa caters to: the offerings include winter wear for both men and women.

Awards and recognitions

Award Year Conferred By
Best Corporate Brand 2015 The Economic Times
Limca Book of Records 2014 The Coca-Cola Company
Largest Producer – Knitting Sector Fabrics 2013 [Union Textiles Ministry, Government of India]
Time Research Business Leadership Awards 2013 Worldwide Achievers (Zee)
Lifetime Achievement Award 2011 Reid & Taylor
Indian Power Brand 2011 2011 Planman Media (London)
Star Brand India 2010-11 Planman Media
Global Awards for Brand Excellence 2010 CMO, Asia
Master Brand 2010 CMO, Asia

See also

References

External links