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Rupa is among the largest knitwear brands in India that produces innerwear, casual wear, thermal wear and sleep wear for men, women and kids. While Frontline is its flagship brand, Rupa family also consists of brands like Softline, Euro, Bumchums, Torrido, Thermocot, Macroman, Footline and Jon. Rupa was founded and established by P R Agarwala, G P Agarwala and K B Agarwala with a vision to serve the erstwhile hosiery market, which was at a very nascent stage at that time and mainly addressed by the unorganized players.
History
The company was first established by the Agarwala Brothers and was called Binod Hosiery. The need for a brand name urged them to incorporate Rupa and Company Pvt. Ltd. in 1985. A decade later, it transformed into a public limited company and renamed as Rupa and Company Limited.
Products
Rupa produces vests, briefs, drawers, Bermudas, Capris, T-shirts, lounge wear, boxer shorts and sleepwear for men; and bras, panties, camisoles and leggings for women. It also manufactures baba Suits, bloomers and slips for infants/toddlers, and lounge-wear, Bermudas and T-shirts for kids. Thermal wear is another major category that Rupa caters to: the offerings include winter wear for both men and women.