Uncle Tetsu's Cheesecake

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A branch of Uncle Tetsu's in Toronto, Canada (2015)

Uncle Tetsu's Cheesecake (Japanese: てつおじさんの店みせ, Tetsu-ojisan no mise) is a Japanese bakery chain that sells cheesecake as its signature dish.[1][2] It originally opened in Japan in 1990 as a bakery shop on Oyafukou Street in the ward of Hakata-ku in the city of Fukuoka. The founder, Tetsushi Mizokami (溝上みぞかみ 徹とおる思おもえ, Mizokami Tetsushi), serves as the namesake for the modern-day global chain.

An Uncle Tetsu's branch opened in Taiwan in 2011, and the cakes became highly popular after being reported on by local television talk show Kangsi Coming. Outside of Japan, the brand has also more than 70 shops active across China, as well as in Hong Kong, Singapore, Thailand, Malaysia, the Philippines, Indonesia, Cambodia, New Zealand, Australia, Canada, the United States, Pakistan, Saudi Arabia, and Qatar.

Popularity[edit]

The signature cheesecake from Uncle Tetsu's

In China[edit]

Uncle Tetsu's entered the Chinese market in 2013, and its products became popular in Shanghai, with customers queueing for hours and purchases being limited to two items per person; because of their widespread popularity, the cheesecakes' sales are limited to one per buyer.[3] There is limited oven capacity, and this makes the line shorter.[4]

International outlets[edit]

The first Uncle Tetsu's outside of Asia opened in 2015, in Toronto, Canada.[3] There are currently over 45 outlets around Japan; with 11 in Malaysia, 9 in Indonesia, and 8 in Taiwan. Stores opened in the Australian cities of Sydney and Melbourne in 2016 and late 2017, respectively; and a branch opened in Auckland, New Zealand, around the same time as Melbourne. Other branches of the chain are present across the United States, particularly in the cities of Waikiki, Los Angeles, and San Mateo.[5] There are thirteen stores in Canada, including in the cities of Toronto, Richmond Hill, Markham, Ottawa, Montreal, Calgary, Vancouver, and Burnaby.[6][7] An Uncle Tetsu's outlet opened in Lahore, Pakistan, in 2019.[8]

Design space[edit]

The outlets are known for their warm red-and-white interiors and open-space kitchens, which allow customers to see the desserts being made.

See also[edit]

References[edit]

  1. ^ "China's bakery industry at pivotal point: says national food association". 15 February 2018.
  2. ^ "Our Story - Uncle Tetsu's Japanese Cheesecake". Retrieved 2016-08-05.
  3. ^ a b "Uncle Tetsu Japanese Cheesecake: What's $10, a lineup and your time worth?". The Globe and Mail. 24 April 2015. Retrieved 2016-08-05.
  4. ^ "FAQ - Uncle Tetsu's Japanese Cheesecake". Retrieved 2016-08-05.
  5. ^ Spiers, Katherine (5 January 2017). "L.A.'s Latest Dessert Craze Is Uncle Tetsu Cheesecake".
  6. ^ "Official Facebook Page for Montreal" – via Facebook.
  7. ^ "Uncle Tetsu Cheesecake's First Quebec Chapter Opens Today". Montreal.eater.com. July 31, 2018. Retrieved 2018-08-02 – via Eater Montreal.
  8. ^ Asif, Haseeb (27 May 2019). "Japanese cheesecakes: To be or not to be". Herald Magazine. Retrieved 20 June 2019.

External links[edit]

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