Greg Hudson
SiriusXM Media Canada launches with slate of popular podcasts
Jon Hales has been tapped to lead the sales team.
Scotiabank debuts Scotia Perks at MLSE home games
The new rewards program is meant to elevate the client experience at Scotiabank Arena.
Advil inks deal to be official pain reliever of the NFL in Canada
The 360 media campaign stars Canadian NFL running back, Chase Brown.
Mastercard partners with Curiouscast for cybercrime podcasts
This is the first time the credit card company has done this kind of brand integration in Canada.
Toronto Maple Leafs add two new partnerships
Firehouse Subs are the official sandwich of the storied hockey team, which also signed on e.l.f. as its makeup brand of choice.
The CHL has a favourite frozen pizza
As part of the partnership, Dr. Oetker will send a minor league hockey team to practice with Hockey Hall of Famer Jarome Iginla.
People moves: Media Experts taps new SVP
Spark Foundry strengthens leadership team with two promotions.
Spotted! Bathroom tissue fashion takes to the streets
The stunt was meant to raise awareness for the Cashmere Collection show on Oct. 30.
Quaker brings the Breakfast Bar reno to hockey’s birthplace
A segment showing the transformation of Deline’s arena kitchen is airing on the season opener of Hockey Night in Canada.
Budweiser campaigns to prevent buds bailing
The beer brand is partnering with the NHL to encourage people to make time for hockey, without excuses.
Polysleep is releasing a new season of its Wake up Call podcast
To reach a broader audience, the mattress brand is launching a second podcast next month about the cost of success.
People Moves: MiQ hires new VP
Plus, Chameleon hires a CDO, Ideon Media parts ways with CRO and Prospect Media brings in a director of digital media
Newcomers are consuming Canadian media before they arrive
According to study conducted by GroupM, CMDC, and Kijiji Canada, new Canadians still represent an untapped market.
DIMA launches campaign to scrap the streaming tax
The organization says its members already contribute their fair share to the Canadian music industry without the need for regulation.
Molson Coors inks deal with Canucks Sports and Entertainment
The partnership includes Rogers Arena, Abbotsford Centre and CSE’s roster of hockey teams.
