Mobile Discoveries

All App Categories “Days to 25” Metric, Ranked

The Days to 25 Metric and “Fast Discovered” Apps

The Evolution of “Lean-Back” Discovery

There’s a seismic shift taking place in the world of UA — and it all comes down to removing friction. Here’s some thoughts you need to…

Gaming publishers across the mobile industry are preloading their apps five times more than other app publishers

Learn more about how mobile app developers are gearing up for 5G

The only thing gamers like more than playing games is finding new ones.

How app developers can boost revenue and reach users at scale.

Consumer shopping sprees that regularly occur in Q4 are now accompanied by another type of shopping spree — one for shopping apps!