Tag Archives: reelworld europe

Jingle Updates, Radio Imaging, Radio Jingles

ReelWorld Announces New Radio Scoop Jingle Package for 2014

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Radio Scoop (Left : Laurent Ripoll / Center : David Tartar / Right : Alain Liberty : General director of the program)
Radio Scoop (Left : Laurent Ripoll / Center : David Tartar / Right : Alain Liberty : General director of the program)

Got the taste for ReelWorld Jingles? Help yourself to another Scoop!

After last year’s new ReelWorld jingle package, France’s Radio Scoop this month welcomed another 10 custom themes to their on air sound.

Having already catered to the tastes and playlists of European programmers with the original package, the 10 theme Radio Scoop 2 update builds upon the foundation for a more dynamic sound — incorporating pop rock and softer melodies into the production.

Radio Scoop’s Director of Music and Programming Laurent Ripoll is happy – “Working with Reelworld is always a pleasure! To evolve our sound I wanted something more organic, more pop driven. We’re playing tunes like Lorde, Katy Perry, Beyonce and Ellie Goulding which are less about upbeat dance music.

It was like a big slap in the face when I heard the first instrumentals!

This package is strong and powerful – thank you ReelWorld once again.”

ReelWorld Europe’s Managing Director Anthony Gay: “Our team spent time getting inside the heads of the guys at Radio Scoop to make sure the jingles really nailed the sound they’re looking for.”

ReelWorld’s David Tartar has worked tirelessly over the past 12 months to help French stations meet their imaging needs and is delighted to hear more ReelWorld’s jingles on Scoop.

NRJ, Fun Radio, Radio FG, Totem, 100%, Sweet FM and Blackbox are amongst the other radio stations that ReelWorld work with in France.

You can hear a taster of the jingle package here and follow the ReelWorld Europe story on Twitter @reelworldeurope

To find out how ReelWorld could support your brand visit reelworld.com or contact anthony.gay@reelworld.com.

In addition, the ReelWorld team will be at the Radiodays conference in Dublin this Monday showing off their new jingles and imaging.

Jingle Updates, Radio Jingles

RTE 2fm New Jingles 2014 from ReelWorld Europe

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2FM
2FM

Ireland’s 2fm has already undergone some major programming changes this year and now they have a new on air sound courtesy of the team at ReelWorld Europe.

The jingle package is made up of branded musical themes and ID’s and swaps out sung vocals for a new sonic logo built around the station voice over. The contemporary instrumentation provides a platform for the personalities to shine.

Head of 2fm Dan Healy said : “We’ve made a lot of changes to update listener’s perceptions of 2fm and better engage our target audience. The on air branding is a crucial part of that process and the team at ReelWorld have delivered a contemporary sound that matches our audience aspirations.”

Recent changes at the station include Westlife singer Nicky Byrne taking over daytimes as well as a string of new specialist shows.

Lisa Dignam is the Creative Audio Production Co-ordinator at RTE: “The jingles are already getting a great reaction – it was what we needed to make the station sound stand out.”

As well as custom news and utility beds, the jingles are based on the musical themes of ReelWorld’s new 103.5 KTU package, which the company have just finished for the iconic New York radio station.

Anthony Gay, ReelWorld’s European MD, said: “Some people in the industry have talked about jingles being dead. Let me clarify that they’re alive and well. Like everything in life jingles have evolved in new directions and what we’ve created for 2fm is a great example of strong sonic branding.”

RTE 2fm reaches over 800,000 listeners in Ireland every week.

Anthony Gay added: “2fm is a huge station with a lot of heritage and we’re proud to be part of their journey.”

To discuss how ReelWorld could help evolve your station sound contact anthony.gay@reelworld.com or meet the team at the Radio Days Europe conference in Dublin between March 23rd and 25th where ReelWorld are an event partner.

You can hear a taster of the new station sound here http://ow.ly/uA4oW  and follow ReelWorld Europe on Twitter @reelworldeurope

Jingle Updates, Radio Jingles

Radio Veronica Gets Part 2 Jingle Package from ReelWorld

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ReelWorld
ReelWorld

Dutch station Radio Veronica launches a new sound and a fresh line up at later part of 2013 complete with a new custom jingle package from ReelWorld Europe.

The station’s programming team worked closely with ReelWorld to produce the package which also features on Veronica’s new TV advertising campaign.

Niels Hoogland, Station Director at Radio Veronica said: “As the heritage radio brand in The Netherlands we’ve always managed to maintain a young and fresh image. The new jingles ReelWorld has produced for Radio Veronica does just that, ensuring the station sounds every bit the young, uplifting challenger its DNA warrants. The team at ReelWorld, Erik Huber in particular, is wonderful to work with. Despite a very strict deadline they managed to cook up a great batch of cuts that really sets Radio Veronica apart and on the right course to remain as relevant in the future as it has been in the past.”

The first part of the package boasts 11 custom made themes.

The second part of the package contains more of this punchy and unique Veronica on air sound.

ReelWorld’s European Managing Director Anthony Gay said: “It was an honour to help the team at Radio Veronica evolve their station sound. We look forward to working with Niels and the team on future projects.”

He added, “2013 has been a huge year for us with the creation of our new MediaCityUK office and studios and it continues to be a privilege to work with some of Europe’s biggest radio brands.”

You can hear the Veronica package here and follow ReelWorld Europe on Twitter @reelworldeurope

To find out how ReelWorld could support your brand visit www.reelworld.com.