[HTML][HTML] Influence maximization frameworks, performance, challenges and directions on social network: A theoretical study

SS Singh, D Srivastva, M Verma, J Singh - Journal of King Saud University …, 2022 - Elsevier
The influence maximization (IM) problem identifies the subset of influential users in the
network to provide solutions for real-world problems like outbreak detection, viral marketing …

Influence maximization on social graphs: A survey

Y Li, J Fan, Y Wang, KL Tan - IEEE Transactions on Knowledge …, 2018 - ieeexplore.ieee.org
Influence Maximization (IM), which selects a set of k users (called seed set) from a social
network to maximize the expected number of influenced users (called influence spread), is a …

Community-diversified influence maximization in social networks

J Li, T Cai, K Deng, X Wang, T Sellis, F Xia - Information Systems, 2020 - Elsevier
To meet the requirement of social influence analytics in various applications, the problem of
influence maximization has been studied in recent years. The aim is to find a limited number …

A survey on influence maximization in a social network

S Banerjee, M Jenamani, DK Pratihar - Knowledge and Information …, 2020 - Springer
Given a social network with diffusion probabilities as edge weights and a positive integer k,
which k nodes should be chosen for initial injection of information to maximize the influence …

[HTML][HTML] Influence maximization in social networks: Theories, methods and challenges

Y Ye, Y Chen, W Han - Array, 2022 - Elsevier
Influence maximization (IM) is the process of choosing a set of seeds from a social network
so that the most individuals will be influenced by them. Calculating the social effect of a …

Online processing algorithms for influence maximization

J Tang, X Tang, X Xiao, J Yuan - … of the 2018 international conference on …, 2018 - dl.acm.org
Influence maximization is a classic and extensively studied problem with important
applications in viral marketing. Existing algorithms for influence maximization, however …

Real-time targeted influence maximization for online advertisements

Y Li, D Zhang, KL Tan - 2015 - ink.library.smu.edu.sg
Advertising in social network has become a multi-billion dollar industry. A main challenge is
to identify key influencers who can effectively contribute to the dissemination of information …

Deep reinforcement learning-based approach to tackle topic-aware influence maximization

S Tian, S Mo, L Wang, Z Peng - Data Science and Engineering, 2020 - Springer
Motivated by the application of viral marketing, the topic-aware influence maximization (TIM)
problem has been proposed to identify the most influential users under given topics. In …

Network dynamic GCN influence maximization algorithm with leader fake labeling mechanism

C Zhang, W Li, D Wei, Y Liu, Z Li - IEEE Transactions on …, 2022 - ieeexplore.ieee.org
Influence maximization is an important technique for its significant value on various social
network applications, such as viral marketing, advertisement, and recommendation …

Klout score: Measuring influence across multiple social networks

A Rao, N Spasojevic, Z Li… - 2015 IEEE International …, 2015 - ieeexplore.ieee.org
In this work, we present the Klout Score, an influence scoring system that assigns scores to
750 million users across 9 different social networks on a daily basis. We propose a …