著者ちょしゃ
Fayrene Chieng, Piyush Sharma, Russel PJ Kingshott, Rajat Roy
公開こうかい日び
2022/1/31
論文ろんぶん誌し
Journal of Product & Brand Management
巻まき
31
号ごう
6
ページ
870-885
出版しゅっぱん社しゃ
Emerald Publishing Limited
説明せつめい
Purpose
This paper aims to examine the differences in the process by which three types of self-congruity (actual, ideal and social) interact with the need for uniqueness (NFU) to influence brand loyalty via brand experience and brand attachment.
総そう被ひ引用いんよう数すう
20222023202492219
Scholar の論文ろんぶん
F Chieng, P Sharma, RPJ Kingshott, R Roy - Journal of Product & Brand Management, 2022