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Idea crowdsourcing has become a hype term associated with unrealistic expectations for innovation and unclear understanding of its requirements and challenges. This paper intends to bring together and evaluate the key insights that shed light on the phenomenon conceptually or empirically and help us qualify and attenuate the expectations. What do we know about crowdsourcing as of early 2011?

We review the concept of idea crowdsourcing, focusing particularly on findings reported in the academic literature. Going beyond studies on the sources of inputs for innovation, we review research published in journals, conferences, and working papers in a variety of fields and disciplines, including strategic management, innovation, information systems, communication, and marketing.