Purpose This study investigates the relationship between social commerce adoption
determinants, perceived trust and purchase behaviour among pastry product consumers …

Purpose Social media is still influencing consumers and is extending social commerce (S-
Commerce) use. Different social media activities can influence the users' trust and e …

In recent years the emergence of Web 2.0 has brought changes in businesses. It may be
observed as a paradigm shift in business (Wigand, et al., 2008). It has affected e-commerce …

Purpose Social commerce has seen a prosperous growth following the rise of social media,
in particular, social networking sites have established novel ways to communicate and …

The paper considers the emergent, so called,'social commerce'imperative which enables
consumers to generate active WEB content and engage commercially with providers …

This study examined the adoption of social commerce from the consumer perspective of
information technology innovations. An overview of the concept of innovation adoption and …

This chapter explores the effects of social commerce (s-commerce) on consumers' browsing
motivations and purchase intentions in the UK's fast fashion industry. The chapter …

Purpose Smart retail technology adoption models are largely focused on consumer
perceptions of the technology and the characteristics of digital technologies. However, the …

This research examines the influence of information sharing amongst consumers on e-
commerce platforms. On this basis, we develop a model for predicting consumers' purchase …

Purpose Social Farming (SF) is an expression of agricultural diversification and
multifunctionality, due to its ability to create positive externalities through the inclusion of …