Strategic alliance theories have been studied widely over the past few decades. However,
their key arguments may face new limitations and challenges brought by emerging …

Artificial intelligence (AI) has been widely adopted in the service sector to enhance the
customer experience and gain a competitive advantage. However, there are a limited …

ABSTRACT A higher degree of digitalization in new ventures' product/service offerings and
their processes can lead to a faster time to market and the ability to rapidly scale. Hence, it …

This study seeks to elucidate the mediating role of environmental, social, and governance
strategy (ESGS) in bridging the nexus between institutional pressures—specifically …

This study investigates the usefulness of integrating the Kahoot application as an
instructional tool to boost motivation and academic achievement among 10th-grade …

Data-driven innovations (DDI) have significantly impacted firms' operations thanks to the
massive exploitation of huge data. However, to leverage big data and achieve supply chain …

This study explores the impact of artificial intelligence (AI) on customer perceptions and
behavior in restaurants, airline companies, and hotel sectors within the hospitality industry of …

This paper aims to quantify the innovation ecosystem model for allowing the development of
smart products at the country level. In this regard, the research used an empirical approach …

Electric motorcycle swappable batteries (EMSB) require interoperability standards so that
swappable batteries (SB) can be exchanged and operated between brands to minimize …

As technologies become smarter, they tend to protect their users, much like parents protect
their children. However, caring too much about a user can lead to technology paternalism, a …