Augmented reality (AR) games such as location-based games add virtual content on top of
the real world. We investigate why playing these games feels meaningful to players by …

With the parallel advancement and evolution of psycho-physiological sensors, haptics, and
overall wearable computing, wearable devices have become a mainstay in everyday life …

As technology companies develop mass market augmented reality (AR) glasses that are
increasingly sensor-laden and affordable, uses of such devices pose potential privacy and …

Augmented reality (AR) has been increasingly implemented to enhance visitor experiences,
and tourism research has long understood the importance of creating memorable …

Marketers and advertisers ignore new technology and diverse marketing tactics when
attempting to increase product exposure, customer engagement, customer behavior and …

Purpose Augmented reality (AR) is transforming the business and interactive marketing
landscape. This research aims to investigate consumers' degree of involvement and if a …

Although location-based augmented reality (AR) games are popular in recent years, the
motivates of the game's stickiness still need further investigation. The main goal of this …

For a large portion of its history, broadcasting has been stagnant when it comes to
incorporating new and innovative technologies. However, due to declining viewership and …

As competition intensifies, value co-creation with tourists is essential for successful
implementation of mobile augmented reality (AR) heritage applications. This study therefore …

This research aims to develop community tourism in emerging cities by applying the
gamification approach to improve the standard of products and services in tourism for offline …