Metaverse is the next disruptive technology that will impact society in the coming decades,
by enabling immersive experiences in both virtual and physical environments. Although still …

Purpose This study aims to investigate the engagement gap between Metaverse and in-
person travel, the influence of Metaverse tourism on tourists and the industry and the …

Purpose Growing recognition of the metaverse has implied its far-reaching impacts on the
tourism and hospitality industry. This paper sets out to detail the status of metaverse-related …

The metaverse is expected to be a game changer that starts a new epoch for digital
commons and content creation in all aspects of tourism. Both opportunities and challenges …

Purpose This study aims to discuss the current context, scope and impacts of a metaverse in
the hospitality and tourism industry. Although existing literature discussed the potentials of …

Purpose The purpose of this study is to define metaverse tourism and to provide a viewpoint
and further research regarding metaverse tourism with respect to its potential for sustainable …

The paper focuses on analysing the potential benefits and challenges of the Metaverse,
particularly in the field of research in the tourism and food and wine sectors. The Metaverse …

Although research on the category of metaverse attributes has expanded, the notion of
metaverse tourism has yet to be identified in the tourism context. This research note …

Although the transformative impact of the metaverse on tourism and its marketing has been
widely discussed, little is known about the metaverse in tourism marketing. In this study, in …

Scholars have speculated that the metaverse will alter the way in which the hospitality and
tourism industry operates. Efforts to understand this new phenomenon in both academia and …