This study explores the factors that influence customer citizenship behavior in the context of
the customer experience of a transportation application that incorporates the concept of the …

Based on the Stimulus-Organism-Response (SOR) model, this paper studies the impulsive
consumption mechanism of consumers participating in livestreaming e-commerce from the …

Abstract Pay-what-you-want (PWYW) pricing is a participative pricing strategy that has
emerged in many industries. A prominent example is the voluntary gift-sending in live …

Augmented reality (AR) has promised the evolution of traditional shopping by satisfying
consumers' needs for customization via advanced technology. However, existing studies …

Live-streaming is increasingly becoming a popular e-commerce business model. Although
impulse buying is a traditionally common consumption phenomenon, there is little …

This paper investigates social influences on Pay‐What‐You‐Want (PWYW) pricing
decisions by combining a socio‐psychological phenomenon, called “spotlight effect”(defined …

Generation Z (Gen Z) consumers require special consideration because they are a distinct
demographic, are less receptive to mobile advertising, and have not been thoroughly …

In the real world, PWYW businesses can either engage supervised payments or honour
boxes where consumers can drop their loose change to make payments. As consumers can …

Purpose Recreational scuba diving is one of the fastest growing tourism industries around
the world and has become a popular activity in Taiwan. Few studies focus on enduring …

Collaborative consumption proposes fruitful avenues to achieve profitability and ensure
environmental sustainability, becoming a paramount global concern. In the current study, the …