This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …

The analysis of destination image is relatively recent. However, in almost three decades
since the first studies emerged, the topic has become one of the most popular in the tourism …

The paper introduces the concept of customer-based brand equity and applies it to a
destination. The theoretically proposed and empirically verified model complements …

The tourism market is fiercely competitive. No other market place has as many brands
competing for attention, and yet only a handful of countries account for 75% of the world's …

This study emphasized the importance of travel intermediaries' images for international
travel destinations, and examined structured (scale items) and unstructured (open-ended) …

The present study aims to provide a deeper insight into the factors affecting the formation of
tourism destination image. More specifically, it is an attempt to determine the influence that …

Purpose–The purpose of this paper is to examine the evolution and transformation of
tourism distribution channels, focusing on the role the internet has played in such a process …

This research introduces a hybrid approach including correspondence analysis and logit
modeling to contrast the relative market position of Virginia with eight other eastern US …

Destination Marketing offers the reader an integrated and comprehensive overview of the
key challenges and constraints facing destination marketing organisations (DMOs) and how …

State tourism officials need to know more about the nature of in-state and out-of-state visitor
characteristics and how actual and potential visitors perceive local destinations. The main …