Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …

Multigroup analysis (MGA) in partial least squares structural equation modeling (PLS-SEM)
has grown considerably in the past few years in many different research fields, particularly in …

Purpose Live streaming commerce, a new form of social commerce where firms integrate
with broadcasters, community members and customers in live chat rooms for real-time …

The aim of this study was to understand how omnichannel integration quality affects
customer loyalty through customer engagement and relationship program receptiveness …

Purpose The purpose of this study is to investigate the influential factors of customer loyalty
to Islamic banks, namely, service quality, customer satisfaction, customer engagement and …

Customers engaging with brands on social media is critical to social media managers;
however, there is still a lack of in-depth studies on the drivers of consumers' engagement …

Scholars and practitioners have long acknowledged the importance of offering superior
service quality in creating long-term bonds between customers and their brands. However …

The impact of organic food corporate image on customers' surpassing purchasing behavior
is absent in prior literature. Based on the S–OR framework, the current study focuses on …

Drawing on a service-dominant (SD) logic perspective, this study identifies key antecedents
and consequences of tourism customer engagement, which remain nebulous to date. We …

The purpose of this study is to examine the differential impact of service quality, service
fairness and service convenience on customer engagement behaviors. The study also …