Tourism is a promise and destinations communicate the credibility of that promise by means
of destination brands. Branding has become a key tool for tourism destinations to make …

This study aims to identify research trends associated with the development of brand
management in the tourism sector. To this end, bibliometric analysis has been carried out …

Destination branding is an important research area and a powerful instrument for building
the positioning of tourist destinations. The main objective of this study is to analyze the state …

This article evaluates the contribution of commonly used symbolic elements–namely
destination name, logo and tagline–to the establishment of the destination brand. The …

The research examines to what extent emotional place attachment is impacted by people's
feelings towards international companies associated with the place, and what mechanism …

Film-induced tourism can revitalise regional/rural communities and increase tourism to
urban centres, however it carries with it its own unique problems. This book explores such …

This present study proposes an integrated model of destination brand gestalt, and its effect
on brand attachment and brand loyalty. Specifically, it aims to investigate the aggregate …

Purpose Drawing on the service-dominant logic and the institutional theory, this paper aims
to explore the value-creating mechanisms of branding in the destination context and the …

Purpose This paper aims to propose and investigate the relationships among the
components of brand equity, and examining the effects of these components on overall …

COVID-19 reaction policies have had the effect of putting the tourism economy into a form of
forced hibernation. Currently there is speculation about what will happen as tourism begins …