Augmented Reality and Artificial Intelligence in industry: Trends, tools, and future challenges
Augmented Reality (AR) is an augmented depiction of reality formed by overlaying digital
information on an image of objects being seen through a device. Artificial Intelligence (AI) …
information on an image of objects being seen through a device. Artificial Intelligence (AI) …
Consumer decision‐making in Omnichannel retailing: Literature review and future research agenda
The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce
business operates, subsequently bringing fundamental changes to consumer expectations …
business operates, subsequently bringing fundamental changes to consumer expectations …
'What lies behind the filter?'Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being
Augmented reality (AR) filters are a popular social media feature affording users a variety of
visual effects. Despite their widespread use, no research to date has examined either …
visual effects. Despite their widespread use, no research to date has examined either …
Interactivity, Inspiration, and Perceived Usefulness! How retailers' AR-apps improve consumer engagement through flow
V Arghashi, CA Yuksel - Journal of Retailing and Consumer Services, 2022 - Elsevier
This study investigates the antecedents and outcomes of consumer engagement through AR
apps and suggests a new conceptual model. The purpose of the paper is to examine how …
apps and suggests a new conceptual model. The purpose of the paper is to examine how …
Integrating TTF and UTAUT2 theories to investigate the adoption of augmented reality technology in education: Perspective from a developing country
KMS Faqih, MIRM Jaradat - Technology in Society, 2021 - Elsevier
Augmented reality (AR) has gained increased recognition in varying fields, in particular
educational contexts. In the wake of the Covid-19 pandemic, home-based learning becomes …
educational contexts. In the wake of the Covid-19 pandemic, home-based learning becomes …
To shop or not: Understanding Chinese consumers' live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size …
Y Ma - Telematics and Informatics, 2021 - Elsevier
Live-stream shopping is experiencing unprecedented growth. However, research in live-
stream commerce is in its infancy. The current study integrates uses and gratifications …
stream commerce is in its infancy. The current study integrates uses and gratifications …
Virtual and augmented reality for biomedical applications
Summary 3D visualization technologies such as virtual reality (VR), augmented reality (AR),
and mixed reality (MR) have gained popularity in the recent decade. Digital extended reality …
and mixed reality (MR) have gained popularity in the recent decade. Digital extended reality …
Psychological determinants of users' adoption and word-of-mouth recommendations of smart voice assistants
Individuals are increasingly using Smart Voice Assistants (SVA) to derive functional,
hedonic, and symbolic benefits. SVA adoption is in the nascent stage and we have little …
hedonic, and symbolic benefits. SVA adoption is in the nascent stage and we have little …
[HTML][HTML] The impact of virtual, augmented and mixed reality technologies on the customer experience
Abstract The arrival of Virtual-Reality, Augmented-Reality, and Mixed-Reality technologies is
shaping a new environment where physical and virtual objects are integrated at different …
shaping a new environment where physical and virtual objects are integrated at different …
The disruptive mobile wallet in the hospitality industry: An extended mobile technology acceptance model
Given that the mobile wallet has become a disruptive innovation, especially in the Malaysian
hospitality industry, this study investigates the adoption of mobile wallet in the hospitality …
hospitality industry, this study investigates the adoption of mobile wallet in the hospitality …