A go-to-market (GTM) strategy is critical for reaching target customers and achieving competitive advantages when launching a new product or service. An effective GTM strategy employs various strategies and tactics to increase the adoption and usage of your company’s products. When executed correctly, it successfully launches a product and drives revenue growth.

If you’re the owner of an online store, one of the best ways to build and maintain relationships with your customers is through email marketing. However, determining the optimal email frequency remains a challenge.

Challenges in business are inevitable, no matter your niche. From initial funding to finding the right talent and beyond, you must overcome hurdles in every corner. Some of these challenges are obvious, while others — not so much. 

While AI has penetrated our lives in most technological aspects, we must acknowledge its dark side and prominent role in online identity fraud. 

Most industries are slowly facing the implications of deepfakes and password hacking; eCommerce is no different. 

Thriving in today’s business world relies on knowing how to use data to your advantage — but what does that mean, and is it feasible?

We’re here to explore all the ins and outs of using “Big Data” in eCommerce to answer those questions and more.