Last summer, Edison Trends reported on the on-demand food platform leaders across the nation, previously finding that GrubHub Inc. led competitors in market share of total consumer spend. As of February 2019, DoorDash edged ahead of its peers to take the lead against on-demand food platform competitors across the USA with 28% of market share, followed by GrubHub Inc. (27%) and Uber Eats with (25%).
Figure 1a. On-demand food platform market share of total consumer spend as of February 2019, across the USA, according to Edison Trends.
From March 2018 to February 2019, DoorDash’s monthly share of total consumer spend in the United States nearly doubled, from 15% to 28%. In comparison, monthly share of total consumer spend of Uber Eats, Postmates, and Caviar remained roughly the same. However GrubHub Inc. experienced an 11 percentage point loss in market share during this period, falling from 38% to 27%.
Figure 1b. On-demand food platform monthly share of total consumer spend, from March 1, 2018 to February 28, 2019 across the USA, according to Edison Trends.
While ranking second in share of total consumer spend, Uber Eats leads competitors in market share of food delivery orders. Between March 2018 and February 2019, DoorDash’s transactions market share doubled, growing from 13% to 26%. In comparison, monthly share of transactions of Uber Eats, Postmates, and Caviar remained roughly the same. However, GrubHub Inc. experienced a 12 percentage point loss in transactions market share during this period, falling from 38% to 26%.
Figure 2. Estimated monthly transaction share of on-demand food platforms from March 1, 2018 to February 28, 2019 across the USA, according to Edison Trends.
Price per transaction for Uber Eats receipts is lower than that of its competitors, making it the leader in transactions market share, but not share of total consumer spend by February 2019.
Figure 3. Estimated average price per transaction (order) of on-demand food platforms from March 1, 2018 to February 28, 2019 across the USA, according to Edison Trends.
*The data shown is based on a sample of anonymized and aggregated e-receipts from millions of consumers in the United States.
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