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Roblox's in-game Bloxy Awards draw 600,000 spectators | VentureBeat
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Roblox’s in-game Bloxy Awards draw 600,000 spectators

@deantak
Bloxy Awards 2020
Bloxy Awards 2020
Image Credit: Roblox

Roblox announced that its seventh annual Bloxy Awards drew more than 4 million concurrent players during the peak of the show, and 600,000 watched it. The event ceremony, staged inside Roblox’s game world, raised $100,000 for nonprofits.

The San Mateo, California-based Roblox enables young programmers to make a living creating games within the blocky world of Roblox. And its annual Bloxy Awards is aimed at rewarding player creators.

Over the weekend, the real-time celebration helped raise money for two nonprofit organizations: Make-A-Wish and Code.org. Overall, Roblox has more than 120 million players, and it recently raised $150 million.

For the first time, the awards ceremony, which took place on Saturday, March 21, was fully-animated and streamed live on the Roblox platform, bringing the community virtually together to watch the Bloxys with their friends from within a custom-made viewing experience, complete with a lazy river with floaties, racing scooters as well as quests to complete and souvenirs to collect.

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This year’s Bloxys also featured exclusive, community-made virtual items supporting two nonprofit organizations: Make-A-Wish and Code.org. The $100,000 raised from the sale of the six items made by Roblox creators EvilArtist, Beeism, and supernob123 will go directly to these organizations and their causes.

 

The hosts for the ceremony, including Roblox video creator Leah Ashe from YouTube, and Roblox emcee JParty, announced the winners in 14 categories and debuted exclusive, never-before-seen music videos from YouTube creators including Loginhdi, Cybernova, and Kawaii Kunicorn.

The 2019 record-breaker Adopt Me! and its creators, DreamCraft, took home multiple awards, including Best Game Update of the Year and Best Studio of the Year. The coveted Game of the Year award went to Arsenal by ROLVe, while the Builderman Award of Excellence was awarded to both Dungeon Quest by vCaffy and Super Striker League by Cinder Studio.

The Bloxy Awards show will play every hour inside the Bloxy experience on Roblox between now and March 31. The 14 Winners Featured in the Bloxy Awards Show include: