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HowStuffWorks is an online publishing company widely recognized as a leading source for clear, unbiased, reliable explanations of how everything actually works. With thousands of articles, content features and illustrations populating ten different content channels, HowStuffWorks.com attracts millions of unique visitors each month.
The company has just formed a strategic alliance with Publications International, Ltd. (PIL), a 30-year-old publisher of mass-market books that produces more than 600 new titles annually. Through this alliance, HowStuffWorks has exclusive online rights to the vast PIL product library of over 10,000 books and 1 million images, access to over 350 writers and editors, and all future content. HowStuffWorks has recently acquired the online businesses and successful Web sites of consumer-trusted brands Mobil Travel Guide® and Consumer Guide®. Consumer Guide is the leading provider of objective reviews of consumer products and new and used automobiles. Mobil Travel Guide, the creator of the prestigious five-star rating system, features ratings and reviews on hotels and restaurants. Both of these sites will be integrated into the HowStuffWorks network to create a comprehensive resource for consumers to learn how products work, how they perform and how to make better buying decisions.
To learn more about these new additions and other HowStuffWorks news, check out our Press Releases.
Contact Us
If you would like to contact HowStuffWorks for any reason, we would love to hear from you!
Corporate Information and Advertising Requests:
Click here to contact media relations via e-mail.
- If you have media and/or public relations inquiries, contact our PR department.
- If you would like a media kit on HowStuffWorks, Inc., please send an e-mail message with your complete mailing address and please specify your interest in the company.
- If you would like to advertise with us, click here.
- If you would like to view a list of Frequently Asked Questions, click here.
- To receive permission to use one of our graphics, click here for Graphic Requests.
Content:
Please note that while we do read every e-mail we receive, you may not receive a reply. All questions, topic suggestions and corrections will be added to our lists of future articles and issues to address.
Before writing in to suggest a topic or request information, please type your topic into the search box located at the top-right of every HowStuffWorks page -- we might already have an article on it!
- Send general content-related comments, but not corrections, here.
- If you believe that an article contains a simple typo, an error or an omission that needs correcting, please click here.
- For general comments, suggestions, praise and/or criticism, click here.
- Send Mobil Travel Guide-related comments and corrections here.
- Many common questions about the site are answered in our Frequently Asked Questions section.
- If you are having technical problems with our site (browser errors, can't connect, etc.), contact our Support Group. Please include as much detail as possible so that we can help you better.
Newsletter:
- To register for the HowStuffWorks newsletter or change your existing registration information, click here.
- To remove your e-mail address from our newsletter, click here.
Business Development & Content Syndication:
- For syndication and new media product development, contact our Business Development Group.
- If you are interested in republishing HowStuffWorks content, click here
- For Factory or Corporate Tours and content licensing, contact our Business Development Group.
- For general business inquiries, or if you would like to develop a business relationship with HowStuffWorks, contact our Business Development Group.
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For more information about becoming a Mobil Travel Guide Star-rated property, please click here.
HowStuffWorks Express - Magazine for Teachers and Students:
HowStuffWorks Express is an exciting print and online magazine for 4th through 8th grade students and teachers that makes science and technology fun and understandable. Combining cool science with simple-to-use, Web-based teaching tools, HowStuffWorks Express motivates students and saves teachers hours of preparation time. With extensive original artwork, custom four-color graphics and one-of-a-kind articles, HowStuffWorks Express is designed to engage students and enhance learning.
- If you would like to discuss a strategic alliance or have an idea for new content, contact our Express Publisher.
- If you require assistance or if you are having problems receiving your issues, contact our Circulation Group.
- If you would like to advertise in an upcoming issue of HowStuffWorks Express, contact our Advertising Group.
HowStuffWorks Shopper
- On the HowStuffWorks Shopper site, you can research products and find the best prices from online stores. If you have a problem with a purchase at a store, try that store's customer service department.
HowStuffWorks Books - HowStuffWorks and John Wiley & Sons have created a series of books that extends the HowStuffWorks mission of delivering straightforward information about the magic behind everyday items. In keeping with the look and feel of the popular Web site, the books' content is presented in a format that is substantive, direct and entertaining. Four books have been published to date: "How Stuff Works", "How Much Does the Earth Weigh?", "More How Stuff Works" and "What If...?"
- If you are interested in ordering "More How Stuff Works" or other HowStuffWorks products, check out the HowStuffWorks Warehouse. If you have questions about the store, please click here.
- If you would like to order "How Much Does the Earth Weigh?" or "What If...", they are available from online merchants at HowStuffWorks Shopper.
Mailing Address:
HowStuffWorks.com
c/o Convex Group, Inc.
One Capital City Plaza
3350 Peachtree Road, Suite 1500
Atlanta, GA 30326
Press Releases
For media inquiries, please e-mail Michele Wisch or call 404-760-4336.
Click on a link to learn about the latest news at HowStuffWorks!
- April 28, 2006
Mobil Travel Guide Unveils Third Annual List of America's Top Spas
- April 18, 2006
INTAC International and HowStuffWorks Announce Partnership to Form New Company Focusing on China's Internet Market
- February 9, 2006
Consumer Guide® Automotive Announces Winners of Inaugural Chicago Auto Show Awards -- Lexus ES 350 & Toyota Tundra Named Most Significant New Car and Truck
- February 2, 2006
Consumer Guide® Automotive to Announce New Car and Truck Awards at 2006 Chicago Auto Show
- December 15, 2005
HowStuffWorks Secures Growth Capital from Carl Icahn and Announces Strategic Partnership with Publications International, Ltd.
- October 21, 2005
HowStuffWorks.com Provides a Comprehensive Overview of the Avian Flu in their Newest Content Feature
- October 5, 2005
Mobil Travel Guide® Goes Mobile
- September 21, 2005
Get All the Information you Need to Make the Best Holiday Gift Purchases at HowStuffWorks.com
- June 20, 2005
HowStuffWorks.com Celebrates Release of Batman Begins with "How the Batmobile Works"
- April 20, 2005Mobil Travel Guide®’s Best Hotel and Resort Spas for 2005
- April 11, 2005
HowStuffWorks and Chick-fil-A Partner to Provide Informative, Entertaining Premiums for Kids Meal Offerings
- February 10, 2005
Are Online Dating Sites Helping Cupid Close More Deals? HowStuffWorks Provides an Unbiased Explanation of How Online Dating Works
- January 5, 2005
What Exactly are Tsunamis and How Do They Work? Let HowStuffWorks.com Explain With a New Content Feature Titled "How Tsunamis Work"
- December 20, 2004
Have You Ever Wondered How the Science Behind Hangovers Works? Let HowStuffWorks.com Explain
- October 5, 2004
HowStuffWorks.com is Helping People Understand the Main Issues Impacting Election 2004
Advertising
Thank you for your interest in advertising with HowStuffWorks!
If you would like to get more information about advertising opportunities, please click here to e-mail us or call:
Greer Ostuw
Sales Associate
404-760-4334
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HowStuffWorks.com is a huge site covering thousands of topics spread across ten channels:
- Auto
- Computer
- Electronics
- Entertainment
- Home
- Health
- Money
- People
- Science
- Travel
More than 5 million unique visitors come to HowStuffWorks each month,
and they read approximately 40 million pages.
Advantages of advertising with HowStuffWorks:
- Reach consumers who are actively seeking information related to your product or service.
- Reach a high percentage of organic search visitors, who are shown to have a greater likelihood of converting and buying.
- Effectively blend the high targeting of keyword-based advertising with the rich media and branding possibilities of banner advertising.
Premium Placements
Banner advertising
- Leader (728x90)
- Above the fold (300x250)
- Middle Tower (120/160x600)
- Below the Fold (300x250)
Or
Sponsorship Packages
- Run of Site
- Channel Sponsorship
- Sub-Channel Sponsorship
- Article Sponsorship
- Custom
Guidelines
- HSW structures ad packages based on a CPM basis.
- Advertisers with a budget of less than $1,000 are encouraged to learn more about our text link program by contacting Text Link Sales.
- HSW is a flexible advertising partner in terms of both the ad formats we work with and how we work with third-party ad servers to report numbers.
For more information, please click here to contact our Sales Department.
Awards
Job Opportunities
The Convex Group is a media and entertainment company based in Atlanta, Georgia that acquires and integrates unique assets to create new media networks. The company owns or controls proprietary distribution and content platforms including the HowStuffWorks franchise, LidRock and Flexplay, the 48-hour DVD.
Executive Vice President, Sales
Location: Atlanta, GA
Experience Required: Minimum of 10 years
Vacancy Type: Full-Time
Job Summary:
The Convex Group seeks an entrepreneurial, proven sales executive to join our team as Executive Vice President of Sales. This leadership position will be tasked with building and managing our outside and inside network advertising sales teams, focused on selling advertising and building compelling sponsorship programs for Fortune 2000 advertisers both directly and through agencies.
The position requires an extensive background in online ad sales and proven success in growing and building world-class sales organizations. We offer you a career with outstanding growth opportunities in keeping with your leadership efforts. This position provides the right executive with an opportunity to couple your talents with our world-renowned and respected brands HowStuffWorks, Mobile Travel Guide and Consumer Guide.
Key Responsibilities:
- Build, motivate and manage network ad sales teams.
- Create, package and price innovative sponsorship packages.
- Accountable for exceeding the aggressive sales quotas of the team, while partnering with the Network Services Group and Marketing team to ensure customer retention and continued satisfaction of clients through maximizing ad campaign performance.
- Design and implement successful sales strategies and appropriate variable compensation plans.
- Liaise with divisional, cross-brand senior management to develop compelling strategies, incorporating org-wide resources/relationships to create revenue opportunities.
Qualifications:
- BA or BS in Business, Marketing or related field preferred.
- Minimum of 10 years proven outside sales experience, preferably in a media, technology or consumer environment; 3 years of internet ad sales to Fortune 2000 accounts with annual sales quotas of at least $3 million preferred.
- Minimum of five years of solid sales management/leadership experience at higher than a VP level.
- Held an executive sales position with an interactive agency.
- Excellent understanding of online advertising sales; multi-brand, large portfolio experience preferred.
- Excellent written and verbal communication skills.
- Strong presentation, networking, time management and interpersonal skills.
- Proven experience in creating compelling ad campaigns require.
- Proficient with MS Office, Salesforce.com, etc.
Please submit resumes to our HR Department.
Project Manager, HowStuffWorks.com
Location: Atlanta, GA
Experience Required: Minimum of five years
Vacancy Type: Full-Time
Job Summary:
HowStuffWorks.com seeks a Project Manager who can effectively define, design and successfully implement multiple online offerings. Candidates must have thorough understanding of project management methodology.
The Project Manager will be responsible for gathering feedback from internal and external stakeholders in order to define current and future business/systems requirements for content, functional and user interface integration. This position will manage the overall product development process across multiple functional groups, including editorial, marketing, design and development. Candidates must have the ability to work effectively in a flexible, fast-paced environment.
Required Skills:
This candidate must be a strong communicator, both in-person and in writing, with effective problem solving abilities. This candidate must have the ability to exhibit effective project management skills, facilitate team meetings/interviews and use effective listening techniques across multiple functional disciplines. Candidates must also have working knowledge of online best-practices.
Key Responsibilities (including but not limited to):
- Establish and maintain working relationships with business owners and functional team members.
- Manage multiple projects and tasks successfully.
- Report status, issues and risks to the Program Management Director.
- Manage and control changes in project scope while communicating impact to management and project team
- Creating and managing project launch schedules.
- Manage team workload, assist with the definition and prioritization of upcoming projects, define appropriate staffing.
- Proactively work to identify and resolve issues.
- Capture and write requirements and other project documentation.
- Determine best-practices for integration and maintenance processes.
Qualifications:
- Bachelor's degree
- Minimum five years of project management experience in delivering Web-based solutions.
- Demonstrated experience in organizing, prioritizing and coordinating online implementations.
- Collaboration and teamwork skills, "can-do" attitude.
- Clear and effective written and verbal communication skills.
- Working knowledge of MicroSoft Project and Visio.
Please submit resumes to Heather Snell.
Search Engine Marketing Manager
Location: Atlanta, GA
Experience Required: Minimum of one year
Vacancy Type: Full-Time
Job Summary:
The Convex Group seeks an experienced Search Engine Marketing Professional to implement and manage our pay-per-click marketing efforts.
Key Responsibilities:
- Manage a large paid search (PPC) program through Google, Yahoo/Overture, MSN and third-tier platforms.
- Research and select keywords to target.
- Write ad copy.
- Develop and manage bidding/optimization strategy using tools like Atlas One Point.
- Design and perform tests to increase click-through rates, conversion rates and profit margin.
- Develop forecasts/projections of click-thru, conversion rates and revenue generated.
- Continually review campaign success and identify improvement actions.
Qualifications:
- Bachelor's degree.
- Strong knowledge of Search Engines and how they work.
- Experience managing large PPC campaigns of at least 10,000 search terms.
- Experience using web analytics tools such as NetTracker and/or WebTrends.
- Strong analytical skills.
- Strong proficiency in Microsoft Access and Excel.
Please submit resumes to our HR Department.
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