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MTV - Britannica Concise
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in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music.

MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. Soon virtually every major pop or rock performer was making videos to be shown on MTV, and the reception of their videos directly affected future sales. The network later expanded to include original programming such as the animated Beavis and Butthead and the reality series Real World, separate international networks (e.g., MTV Europe, MTV Latin America, and MTV Russia), and the MTV Video Music Awards. MTV is controlled by the media conglomerate Viacom Inc.

More on "MTV" from Britannica Concise:
Bennett, Tony - U.S. popular singer.
More on "MTV" from the 32 Volume Encyclopædia Britannica:
MTV - The Buggles' "Video Killed the Radio Star," the first music video broadcast on MTV (Music TeleVision) when it debuted in the summer of 1981, only slightly overstated the impact that the cable television network would have on music and popular culture. Presenting round-the-clock music videos punctuated with "music news" and hosted by upbeat "veejays," the New York City-based MTV was accused of ...
Rock and television - Think of rock and television as one of those couples plainly destined to get together but often at odds until the shotgun wedding arranged by MTV (Music TeleVision) finally got them to the altar in 1981. From the start, which in this case means Elvis Presley, TV in the United States and Britain functioned-or tried to-as a taming influence on the music's unruly streak. Famously, Presley's ...
Sanz, Alejandro - Spanish pop singer-songwriter Alejandro Sanz continued to figure prominently at the forefront of Latin music in 2002 with the success of his album Alejandro Sanz-MTV Unplugged (2001), which garnered him Latin Grammy awards for best album, best song, and best record of the year in September. The gravelly voiced Sanz had also won these same three awards at the previous year's ceremony in addition ...
rock - The regeneration of DIY paralleled the development of new means of global music marketing. The 1985 Live Aid event, in which live television broadcasts of charity concerts taking place on both sides of the Atlantic were shown worldwide, not only put on public display the rock establishment and its variety of sounds but also made clear television's potential as a marketing tool. MTV, the American ...
Viacom Inc. - one of the largest and foremost communications and media conglomerates in the United States. The present form of the corporation dates from 1994 when Viacom Inc., which owned radio and television stations and cable television programming services and systems, acquired the entertainment and publishing giant Paramount Communications Inc. and then merged with the video and music retailer ...
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