B2B braggables Buns of Steel buzzword bingo buzzword-compliant cockroach problem drop your pants event horizon first-mover advantage flexicurity freemium friction-free capitalism fume date hedgehog concept jargon filter knowledge angel last-mover advantage low-hanging fruit masstige MTBU offshorable open the kimono paint the tape put skin in the game put some pants on it put wood behind the arrow revector sneakerization throw it over the wall top-to-top torpedo visibility Web 2.0