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Ad Watch
Reporting on the campaigns and creative of the industry – online, broadcast, and in print. |
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 Latest Entries
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The Ads are Rising for WildTangent
WildTangent recently partnered with 20th Century Fox to promote the movie The Seeker. The campaign, dubbed 'The Dark is Rising,' integrated material from the film into the popular Flash game AdventureQuest. We spoke with WildTangent about the campaign and the company's growing in-game ad network.
Read Full Feature  - Posted on 10/8/2007 5:37:26 PM
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EmSense: Tell Us How You Really Feel
Why guess how your audience will react to your game or advertisement when you can actually measure their responses beforehand? EmSense uses a special headset and EEG technology to measure real-time emotional responses - data that could be invaluable to game makers and marketers.
Read Full Feature - Posted on 10/1/2007 6:44:28 PM
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Microsoft Believes in Master Chief
While Microsoft won't unveil exactly how much it spent, Halo 3's campaign is no doubt the largest ever conceived for a video game. With the help of Jerret West, Global Product Manager for Xbox, we take a look at the marketing blitz from the beginning and leading all the way up to the recent 'Believe' ads.
Read Full Feature - Posted on 9/24/2007 6:42:30 PM
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PicturePlane Perfect: Creating Box Art
In the old days, before the Internet helped gamers decide what games to buy, video game box art was crucial. Even today, however, the artwork on games at retail plays an important role in grabbing the attention of consumers for those last-minute purchases. We chat with PicturePlane, which specializes in box art.
Read Full Feature - Posted on 9/17/2007 7:02:50 PM
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RDA and 2K in Rapture
BioShock is now a bona fide hit, but its success was hardly guaranteed. Marketing the game was a challenge unto itself. We spoke with 2K's marketing partner RDA about their longstanding relationship with 2K and splicing together a solid campaign for 2K Boston's underwater adventure.
Read Full Feature - Posted on 9/10/2007 6:59:34 PM
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Team Fortress 2 Trailers: Like Pixar with Violence
To help spread the word about Team Fortress 2 and Orange Box in general, Valve created a series of online videos using the unique art style from TF2. Not only do the trailers stray from typical game trailer fare, but they're also quite funny. We spoke with Valve's Doug Lombardi about the trailer making process.
Read Full Feature - Posted on 9/3/2007 7:47:30 PM
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Eyeball on BioShock
Sure, awareness for BioShock is very high among the hardcore, but if the game is to sell millions it'll need to reach beyond just the hardcore. A great campaign and a solid TV spot could make the difference. We speak with EyeballNYC, the folks behind BioShock's compelling commercial.
Read Full Feature - Posted on 8/20/2007 6:20:33 PM
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Madden 08's 'Hollywood Blockbuster' Ad Campaign
Is there a bigger video game franchise that releases every year than Madden? EA certainly doesn't think so. And this year they're promoting the game with one of the biggest campaigns yet, including support from Visa, Pepsi, Snickers and more. With Madden 08 launching today we chat with EA's Chris Erb about the game's blockbuster marketing.
Read Full Feature - Posted on 8/13/2007 6:53:09 PM
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All-Pro Rappers Help 'Resurrect Football'
2K Sports is finally back on the football scene with All-Pro Football 2K8, and the company has suitably employed a unique marketing campaign to signal that football has been "resurrected." 2K and ad agency EVB brought on a number of rap stars to lay down some funky beats in special two-minute web episodes. More within...
Read Full Feature - Posted on 8/6/2007 7:09:56 PM
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Akamai: Connecting In-Game Ads and Gamers
Unless you're really into Internet business solutions, odds are you haven't heard of Akamai. The company handles billions of web interactions for all sorts of businesses every day and their technology could be particularly important to the growing video game space, including in-game ads.
Read Full Feature - Posted on 7/30/2007 7:04:43 PM
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Controversial Games and PR: Warning! Contents May Be Hot
It's no secret that one of the best ways to advertise your game is to have a solid PR campaign to complement your advertising. But what if you're dealing with a controversial title like GTA - how should the approach change? We take a look at the lingering effects of "Hot Coffee" and tap PR vet Bill Linn about handling PR for controversial games.
Read Full Feature - Posted on 7/23/2007 7:18:20 PM
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Getting in the Game: Driving Your Video Game Advertising Revenues Over the Next Three Years
In this special Ad Watch, we bring you a guest column from Double Fusion CEO Jonathan Epstein who talks about the opportunities present not just with in-game advertising, but with video game advertising in general. More within...
Read Full Feature - Posted on 7/16/2007 4:22:57 PM
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