(Translated by https://www.hiragana.jp/)
AdJab
The Wayback Machine - https://web.archive.org/web/20071011042044/http://www.adjab.com:80/
Aisledash: the new daily resource for getting married right | Add to My AOL, MyYahoo, Google, Bloglines

AdJab's retirement

As regular readers know, AdJab is retiring. AdJab has been a wonderful blog for us. As somebody who records TV shows on his computer partly to capture the commercials (rather than skip over them), I have really enjoyed reading AdJab's daily exploration of the industry and its products.

It's important to point out that a blog retirement is not a blog failure. Here at Weblogs, Inc. we are continually honing our network to be the best content engine for readers and bloggers both. In part, that means figuring out how to divide our resources that, sadly, are not infinite. We have changed tremendously in the last three years, expanding wildly at the start into a sort of bulk publishing model, then refining and contracting somewhat into a leaner machine. We have more bloggers than ever before, and fewer blogs. That means a dazzling concentration of minds and voices in our chosen fields of publication.

Whenever we make a change, there is some disappointment among readers, and sadness for everyone -- including those of us involved in decision-making. We take it all seriously; nothing about this is capricious. AdJab has lived close to our hearts, too.

I speak for everyone on the Weblogs, Inc. team when I give the greatest appreciation to our amazing bloggers, who wake up every single day thinking, "What will I dig up today?" Professional blogging is unlike any other freelance writing gig, in both its relentless schedule and editorial freedom. I am always proud of our team, and frequently awed. The WIN production team is working with affected bloggers to find new ways of contributing to the network.

In the case of AdJab, look for continued coverage of ads in TV Squad. In particular, watch for our Super Bowl ad coverage. That page will host some intense live-blogging of the big game and its endlessly entertaining, controversial ads.

Finally, thanks to everyone who took an interest in Adjab, both casual visitors and dedicated readers.

One Final Jab

As you might have heard by now, AdJab is shutting down effective today. This is, of course a sad day for all of us on the AJ team but all good things, I suppose, must come to an end. In order to give the site the send off it deserves I've asked the guys who are currently on that team to write out their thoughts below.

As for myself, I'd just like to say that writing for AdJab, something I started doing back in May of 2005, has been an absolutely great experience. It went from something that I did just for a lark to a project that I felt deeply passionate about and, to some extent, responsible for. I've gotten to know some great people and have hopefully created some content that has provoked thought, upset a couple of status quos and been entertaining and informative to read. Those have, at least, been my goals.

Not only have the men and women writing for AdJab been an asset, but the site would not have been half as strong as it was without it being part of a larger ad/marketing/PR online community. The folks behind sites like AdRants, Jaffe Juice, AdFreak, Beyond Madison Avenue, ClickZ, MediaPost, MarketingVox and, literally, countless others have been neighbors, collaborators, critics and friends to AdJab. If one can be judged by the company one keeps than I think AdJab measures up against any site on the 'net.

Oh, and can I just say, "HE'S CUT!!!! THE RUSSIAN IS CUT!!!"

-- Chris Thilk

Wow, tough decision here, on whether to have fun, AdJab style, or get all sniffly about the situation. From back in 2004, when the idea came up to build AdJab and try and develop a community around advertising-related content, until now, I think that this crew has done just as good a job, if not a better one, in some cases, than a lot of folks who are writing in the same space in that they've tried to bridge the gap between folks in the industry (or related ones) making fun of themselves and their cohorts over to what the average person who watches, sees, or listens to advertising has to say.

I'm happy to have been a part of it from day one, and be responsible for messing up someone's launch campaign (sorry, don't put Easy Buttons on your nationally known websites if you don't want people talking about them), been able to successfully go after marketing efforts that I thought were an abject failure, and get to take part, along with Chris Thilk, in interviews on AOL's Sports Bloggers Live, about advertising, even after spending an entire day drinking beers and writing blog entries about advertising. You just can't beat that. So, so long, dear AdJab readers, and we'll see you on the flipside, or something like that.

-- Tom Biro

Continue reading One Final Jab

Super Bowl Wrap-Up: 1/31/07

Honestly, this Wrap-Up is going to be so huge you might want to print it out and take it to the bathroom with you. Though that might make clicking the links a bit harder. You could take your lap-top with you, but that's not going to work if you're on a PC. You could take your PC with you, but that's going to need a long extension cord. Aww heck, just read it now. If you have time. Otherwise save it for later. I might be rambling.

First off, print out your Super Bowl advertising scorecard here at TV Week.

Over on my personal Movie Marketing Madness site I opine on why so few movie studios have opted out of advertising during this year's game.

All the talk about Kevin Federline's commercial for Nationwide Insurance, including the displeasure of the National Restaurant Association over the portrayal of fast-food jobs as undesirable, means the insurance company is already happy with its decision to but a Super Bowl ad.

Speaking of Federline's ad for Nationwide, you can view a teaser of the spot here.

Get ready for your "Meta Moment" for the day. Marketers are exploring various options for sponsoring the online streaming of the Super Bowl ads. That's right: Ad sponsorship. Some days there's just not enough scotch.

A North Carolina wine company named Cheerwine took advantage of the lower prices available by buying ads through local affiliates to run their first Super Bowl commercial. That spot is teaser to a full campaign that will launch in April.

Quick update on J.P., the guy trying to raise the money to buy a Super Bowl commercial he can use to propose to his girlfriend. Apparently he's actually shot a number of attempts but it sounds like we're going to have to wait to see the finished product.

Continue reading Super Bowl Wrap-Up: 1/31/07

Previously on WIN

One final trip around the WIN-iverse before we shuffle loose this mortal coil.
  • Blogging Stocks points out that it's not enough for Yahoo to accumulate cash, much of which is coming from ad revenue. They actually have to do something with it.
  • Blogging Stocks also profiles the fantastic Seth Godin.
  • Engadget says both Microsoft and Google will be snapping aerial pictures of Australia on Australia Day.
  • PVR Wire alerts Miami and other Florida areas that Comcast has rolled out ads within their Electronic Program Guide in that area.
  • Also at PVR Wire is news that, as impossible as it might sound, TV networks are claiming they deserve some of the credit for people watching time-shifted programming.

Continue reading Previously on WIN

Why do the Pepto-Bismol people help the monsters?

Wow, there's a sentence I never thought I'd say.

I'm talking about that commercial for Pepto-Bismol, the one where the advertising icons come to life and start attacking the city. They're crushing buildings with their feet and generally causing havoc everywhere. And then they get upset stomach and diarrhea. Maybe from all of the people they've been eating or something. Now, this seems like great news for the world. The giants will get sick and stop attacking the world, maybe even die, never hurting the world again. It would at least give the city some time to figure out what to do with the giants, blow them up or drug them or tie them up or something.

So why do they send in a helicopter with a giant bottle of Pepto? Why do they want to help the giants, make them feel better? The giants take the medicine, and the commercial ends with the monsters continuing to attack the city.

???

I guess the prospect of giants having diarrhea all over the city was worse than him stepping on people and crushing buildings.

P&G claps politely but does not attend Oscars

Procter & Gamble has made the decision to not buy any advertising time during this year's Academy Awards telecast. Commercial time for this year's telecast is running at about $1.7 for a 30-second spot, a far cry from the Super Bowl's $2.6 million. P&G had used last year's Oscar broadcast to promote its Olay Regenerist skin-care product. Procter & Gamble is still advertising on Oscar.com, the awards show website. The discrepency between TV and online attitudes is emblematic of a thought-shift at P&G that emphasizes interactive ads over the traditional model.

With P&G now out of the running for the Oscars, Unilever has stepped in and will advertise for the Dove brand. The Oscars are seen as sort of a Super Bowl for women since it, like the big football game, is one of the few mass-viewed TV shows still around. It attracts a much more female-weighted audience, though.

Microsoft spends a lot of money to wow you with Vista

Forget what you might have heard about already-cracked DRMs, ethically questionable blogger relations or any other problems surrounding the new Microsoft Vista operating system. The software has finally arrived and its launch is being accompanied by a $500 million marketing push. That includes not only TV, print and online buys but also sponsored games and huge publicity events like the one featuring Microsoft's Steve Ballmer and, of course, Bill Gates. Everyone is out to make this the biggest product launch in Microsoft history, which in their mind equals best.

Microsoft is just one of a number of companies who have decided to eschew ad campaigns with celebrities in favor of ad campaigns with some not-quite celebrities. They're using a relatively unknown comedian named Demetri Martin to promote Vista to the tech-savvy, Comedy Central watching crowd. More and more companies are using non-celebs for their campaigns as a way to break through the ad clutter in a more down-to-earth way.

AdAge in 6 Sets of 10 Seconds

  • A combination of cheap kid's meals and Xbox games means increased same-store sales for Burger King compared to last year, which has executives in the company doing a more than a little embarrassing happy dance in the corporate hallways. While busting a move they're also prepping for the launch of their breakfast value meal, which they're hoping will lead to more happy dancing.
  • Saatchi went a courtin' they did right....hambone. Saatchi went a courtin' they did right...hambone. Saatchi went a courtin' they did right, the Wendy's account is out of sight, Saatchi went a courtin' they did right...hambone.
  • Pampered pups get park promotion. The story about high end canine fashion earns my eternal gratitude for including the phrases "doggy style" and "rich bitch."

He is the Frito Bandito

What I love about this old Fritos Corn Chips commercial is that it actually portrays Mexicans accurately. Every single Mexican I've ever worked with, dated or befriended would never dare to go outside without their giant sombrero, guns and bullets.

I kid, of course. Still, the Frito Bandito was a cool little ad character, and not unlike the Trix Rabbit, he wasn't against stealing to get the food he craved. The character was designed by animation legend Tex Avery (creator of Bugs Bunny and Daffy Duck, among others) and voiced by Mel Blanc. The Bandito stuck around for awhile, but protests from groups angry over the stereotype eventually drove the character into obscurity.

Newsweek offers smoke-free edition

Stephen Baker at BusinessWeek says that competing newsweekly Newsweek (mild heh) is offering to provide subscribers who request it a tobacco ad-free edition of the magazine. The initiative is being sponsored by a pair of New York anti-smoking groups. Baker ponders whether this could lead to Newsweek deciding to simply reject tobacco advertisers to cut down the costs of printing two separate editions, something that I have to admit is plausible. Of course the possibilities are then endless. There could be gun-free, video game-free, alcohol-free...just about any vice you could think of.

Boil your Band-Aids

The video below actually contains nine minutes of old commercials, but I think the very first one for Band-Aids is my favorite. Did you know that Band-Aid's adhesive is so strong you can lift an egg with it, and even boil the egg? Did you know that's a really odd way to show how sticky your adhesive bandage is? Did you know that if it's really that sticky it probably hurts like hell when you rip it off?

Even better, Band-Aids are "flesh colored," which is great if you exist in a commercial where everyone is white. So go ahead and scrape your knees, cut yourself shaving, and boil yourself. It's all good.

Topix to handle Trib classifieds

Online news aggregator and the Tribune Company have announced a deal that will have the companies producing a free-to-use, co-branded online classifieds sites. The site, which will allow users to upload ads and photos at no charge, will debut on BaltimoreSun.com and then branch out to the other 11 Trib Co. sites between now and May, MediaPost reports.

The move comes amid a flurry of online partnerships among newspapers. The Tribune had previously announced the creation of an ad network with fellow publishers Gannett and McClatchy. Other, smaller publishers have signed on with Yahoo! to create a one-stop classifieds and job listings destination.

The Tribune, along with Gannett and McClatchy, owns a majority in Topix, which launched in 2002. The classifieds would run on Topix's existing classifieds site as well as the geographically appropriate Tribune publication. Users will have the option to purchase "featured" placement, which would have their ad appear at the top of the search results within a designated category. The two parties will split revenue from those paid ads.

TiVo wants to do ratings

DVR subscription company wants to get into the TV metrics reporting business. It will begin offering data on both the programming and commercial viewing habits of its subscribtion base, data that would cover both live and time-shifted viewing. The new service, dubbed StopWatch, would provide second-by-second viewing data, something Nielsen has refused to do, likely because it hasn't figured out how to. Starcom has signed on as the first subscriber to TiVo's data.

One final note to the ad executive who wonders about whether or not information such as this is "projectable." It's 2007. Nothing is really projectable because new things are vying every 15 minutes for the attention of your consumer. And with the proliferation of choice your audience is fragmenting. The problem, though, is that TV ad buying is still done mostly on guesses and instincts, before the shows actually hit airwaves. If the system were reversed, and advertisers were charged based on the actual performance of the show containing their ad and the ad itself, the world would be a very different place.

Think simple toys

I'm always amazed at the simplicity of certain old toys, and how so many of those toys have outlived the more complex toys that came along decades later. Toys with lots of flashing lights and animatronic whatnots come and go, but you can still find yo-yos, Silly Putty, Slinkys and the like in pretty much any toy store. Something like this...

...is fun and exciting at first, but it doesn't ignite the imagination. It seems to offer more than say, a toy plastic car, but the Roboraptor, if anything, limits the child's imagination. You can't take it out in the sandbox, you can't spray it with a garden hose, and you certainly can't toss it on the roof and watch it crash into the sidewalk, virtually unharmed.

One of the best spoofs of these simple yet entertaining toys was the "Log" commercial from Ren and Stimpy, but younger folks might not know that it was actually a parody of a popular Slinky commercial. Take note, toy makers and toy advertisers: simplicity is good.

AdAge In 3 Sets of 20 Seconds

  • There's about to be an advertising show down between K-Y and Zestra, both of which make products to help with female sexual arousal. Zestra is a small brand but it's hoping that the wealth of clinical research it has done will help it compete.
  • A bunch of middle-aged or outright old and rich white guys, all of whom preside over professional sports leagues, talk branding and other issues.
  • I don't think "prepare" is the right word. I actually think TV stations are salivating over the estimated $1 billion that's about to be dropped on the upcoming Presidential campaign. One way they could handle the overflow of candidates looking for ad time is to divert some of them to the web.

Next Page >

Features
The Standing Eight (5)
The Apprentice (2)
AdAge in 60 Seconds (264)
Online Ad Checklist (1)
Ads We Love (37)
Ads We Hate (32)
Previously on WIN (13)
Events
Super Bowl 2006 (83)
Super Bowl 2005 (63)
Super Bowl 2007 (37)
Topic
Agencies (470)
Awards (65)
Budgets (232)
Campaign Launch (403)
Celebrities (247)
Controversies (454)
Copycats (26)
Corporate (461)
Executive Shifts (22)
Flickr Fiend (38)
Funny (1018)
Gripes (787)
Networks (58)
Op-ed (336)
Product Placement (305)
Sexy (205)
Viral (201)
Medium
Consumer Generated (52)
On Spec (1)
Streaming Video (309)
Video Game (33)
Video on Demand (12)
Word of Mouth (22)
DVR (40)
Indoor (385)
Online (2112)
Outdoor (738)
Podcasts (23)
Print (1118)
Radio (256)
RSS (17)
Search (72)
Television (2371)
Wireless (59)

RESOURCES

RSS NEWSFEEDS

Powered by Blogsmith

Recent Comments

Weblogs, Inc. Network

Other Weblogs Inc. Network blogs you might be interested in: