Today marks the first time that Google (NASDAQ: GOOG) has touched upon the magical market capitalization figure of $200 billion. This is the company that will be the centerpiece of every MBA class 20 years from now, if not sooner. We have never seen anything like this before in the annals of the American stock market, nor anywhere else in the world. The stunning achievements of this 9-year-old company pale in comparison to where it is going to be in 3 years, 5 years and 10 years. Yes, the stock is still a buy -- actually a strong buy.

Traditional analysts and investors have attempted to put traditional barriers on Google when analyzing it. Can't do that, not going to work. Why? Because the world in which Google competes and dominates is so evergreen, that trying to put traditional growth numbers to the industry is nearly impossible. Google doesn't sell a physical hard product that requires delivery, set-up and training (although a Google phone is on the horizon). It operates in a virtual world -- and that's why many analysts and investors have tried to "temper" expectations. Temper is a fancy word for they haven't understood the story, have missed the story, and this is why it could become the first trillion dollar market-cap company.

Wal-Mart Stores Inc. (NYSE: WMT) shares are up over 3.5% in premartket trading after the world's largest retailer reported a 1.4% rise in September sales at U.S. stores open at least a year, toward the low end of its forecast. Analysts were expecting a 1.9% rise according to Reuters. Wal-Mart, however, raised its third-quarter earnings estimate to 66 cents to 69 cents per share, up from a previous forecast of 62 cents to 65 cents.

Apple Inc. (NASDAQ: AAPL) is up nearly 1.4% in premarket trading. Apple 2.0 reports on a Bernstein analyst note that claims Apple has 29% market share of the top priced notebooks. He points out to a few strengths -- like the growth it has achieved in PCs -- and vulnerabilities -- like having a dominant market share in some areas without much room for growth.

Google Inc. (NASDAQ: GOOG) shares continue to set daily records. After finishing the day up 1.66% yesterday to $625.39, shares are trading up another 1% in premarket action. Google has surpassed Wal-Mart's market cap!

Johnson & Johnson (NYSE: JNJ) J&J's McNeil-PPC unit voluntarily recalled certain infant cough and cold products, citing "rare" instances of misuse leading to overdoses "particularly in infants under two years of age."

Wachovia Capital Markets downgraded its rating on Abbott Laboratories Inc (NYSE: ABT) to Market Perform from Outperform, citing a large number of challenges facing the company's key franchises, like possible delay of Abbott's drug-eluting stent, Xience.

From the tlyonthewall.com: Citigroup reiterated its Buy rating on Coca-Cola (NYSE: KO) and raised its target price to $67 from $60. Citigroup expects above consensus earnings results in Q3 and beyond due to the turnaround in KO's Japanese business.

We are all reading story after story about this relatively new company called Google Inc. (NASDAQ: GOOG), which now has a valuation exceeding $145 billion after closing today around $625, adding almost $10 from yesterday's all-time high. In the past year, I probably have done at least 20 stories myself, and the public fascination continues.

Google has very quickly built an empire that even the mighty Microsoft Corp.(NASDAQ: MSFT) is losing sleep over. Microsoft Chairman Steve Ballmer is tired of having to field questions about Google at what are supposed to be Microsoft meetings. However, despite all the good news, I think things are getting a tad pricey right now. But you still hear numbers literally being thrown into the media current by silly guys in need of attention (Henry Blodget) who have long been considered passé, most recently to the tune of Google achieving a $2,000 price tag. Of course, no time frame was associated with this prediction, so it is pretty much worthless gossip.

If Google was $2,000 per share, it would have a capitalization of $470 billion. For comparison, General Electric (NYSE: GE) is valued at $430 billion, and Exxon Mobil (NYSE: XOM) is valued at $516 billion, so it would be jockeying for position as the largest company in the world.

As it stands today, you could trade Google for all of Berkshire Hathaway (NYSE: BRK.A) -- valued at $135 billion -- and have money left over to buy all $9.8 billion worth of Intuitive Surgical (NASDAQ: ISRG), still leaving a few bucks for a lifetime of fine dining. This comes to mind because this is what I have actually done instead. The combination has destroyed Google in terms of stock appreciation. Nevertheless I am gaining appreciation for Google in many ways. I think the company has done, and is doing, many smart things. Many of its adventures have not borne fruit yet, but it has carved out a HUGE swath of the internet that will not be rivaled anytime soon, and it is still growing. Does this growth and these investments (expenditures) justify the price today? The answer to that question in my opinion is no, not today. I think Google will pull back again after its October 18th earnings report.

More than ever, Wall Street cares about you. Not you personally but average folks who don't have multi-billion dollar bonuses, pay obscene rents to live in a refrigerator-box sized apartments or have to write essays to get their children admitted to nursery schools that are more selective than some universities.

Believe it or not, you with your 2.5 kids, house in the suburbs and job with your annoying boss are very much on the minds on Wall Street heading into the third quarter. Your pessimism about the economy perplexes pundits and politicians who continually argue that the economy is strong. A recent ABC News/Washington Post poll showed that 35% of Americans rate the economy as excellent or good.

So who's right, Wall Street or Main Street?

So far, it depends on the neighborhood where the consumer lives. Costco Wholesale Corp. (NASDAQ: COST), whose customers tend to be well-heeled, today reported fiscal fourth quarter results that while not great, beat Wall Street's expectations. Meanwhile, Petsmart Inc. (NASDAQ: PETM) shares are tanking after the pet supply retailer cut its third quarter and 2007 profit forecast, citing weak consumer spending. So, consumers are confident enough to buy huge bags of pet food but worried about buying regular sized bags of Alpo.

AT&T, Inc. (NYSE: T) will buy about $2.5 billion in wireless airwaves from the privately held Aloha Partners, according to the nation's largest wireless carrier. The additional airwaves will give AT&T 72 of the top 100 markets for wireless service in the 700 Megahertz radio spectrum, with a potential of serving 196 million customers in 281 markets.

This is probably an effort to head off pressure from Google, Inc. (NASDAQ: GOOG), which has expressed pretty strong interest in the same radio spectrum as part of its plan to create a new way of providing wireless services to customers. The idea is to allow customers to buy any device designed for that radio spectrum and use it on any carrier that wishes to provide service. Right now, U.S. wireless carriers have a death grip on the wireless handset market and frequently lock customers into their own networks, shoddy phones and all.

Aloha was planning on rolling out a mobile television service using those airwaves and was in testing in the Las Vegas area, but apparently the AT&T offer was too tasty. What is unknown now is if AT&T will participate in the upcoming 700 Megahertz airwave auction that Google wants to dominate (if certain conditions are met).

Back in the 1980s and 1990s, Microsoft (NASDAQ: MSFT) had always known its key focus: do whatever is possible to leverage the operating system.

Well, something similar is happening to Google (NASDAQ: GOOG). The company realizes that when it needs results, it should focus on its advertising machine.

So it's no surprise that the company is adding YouTube videos to the Google AdSense network. There will be both banner and text ads. What's more, it should be an additional source of income for Google's many Web publishers.

Actually, I tried out the system – and it is pretty easy to use (what Google service isn't?) You can see an example at the top left of this post.

What's more, I talked to Chase Norlin about it. He is the CEO and founder of Pixsy (a video search engine). According to him:

"Google acquired YouTube not necessarily for their huge destination site audience, but because they now have the ultimate media aggregation tool for consumer, semipro, and professional content providers. Once the licensing issues are sorted out, Google will have a solid weapon in the content distribution market via AdSense. The challenge, of course, will be to equal or exceed the existing monetization capabilities of the AdSense network."

TheStreet.com's Jim Cramer is amazed by some stocks that just won't quit and looks at the practicalities of getting into these winners.

Starting to get startling disparities between the haves and the have-nots.

Can we have a day where Syngenta (NYSE: SYT) (Cramer's Take) and Monsanto (NYSE: MON) (Cramer's Take) don't go up, let alone Deere (NYSE: DE) (Cramer's Take) and Bunge (NYSE: BG) (Cramer's Take)?

Can we have a breather in which Fluor (NYSE: FLR) (Cramer's Take) and Shaw Group (NYSE: SGR) (Cramer's Take) don't run higher, or Foster Wheeler (NASDAQ: FWLT) (Cramer's Take) and McDermott (NYSE: MDR) (Cramer's Take)?

And can we have a two-day period when a Masco (NYSE: MAS) (Cramer's Take) or a JPMorgan (NYSE: JPM) (Cramer's Take) can go higher?

Can we have more than a short-squeeze streak by a retailer?

More profit warnings:

• International Paper Co. (NYSE: IP) shares are down over 2.5% in premarket trading after yesterday it lowered its third-quarter land-sales earnings outlook due to lower-than-expected land sales during the quarter.
• PetSmart Inc. (NASDAQ: PETM) this morning trimmed its sales and profit forecast for the rest of the year due to weak consumer spending and warmer-than-usual weather. PetSmart now expects 17 cents to 20 cents per share for the third quarter, from a previous forecast of 21 cents to 23 cents earnings per share.

ConAgra Foods Inc. (NYSE: CAG) "voluntarily stopped production at the Missouri plant that makes its Banquet pot pies after health officials said the pies may be linked to 139 cases of salmonella in 30 states, including Wisconsin."

Oracle (NASDAQ: ORCL) yesterday announced it has agreed to acquire LogicalApps, a provider of automated Governance, Risk and Compliance (GRC) controls management solutions.

While many schools ban and confiscate Apple Inc.'s (NASDAQ: AAPL) iPods, some found a good use for them, The New York Times Reports -- to help bilingual kids with some difficulty understanding English. As for the iPhone, Piper Jaffray conducted a survey and found that 3% of teens already own an iPhone.

Walt-Disney (NYSE: DIS) company has kicked off the holiday shopping season with its 10 most wanted gifts list.

Hoping to capitalize on the social networking craze, eBay Inc. (NASDAQ: EBAY) has launched its own version of a social networking service today, Neighborhoods, and is promising other customer-friendly features by year's end.

Google Inc. (NASDAQ: GOOG) has bought Jaiku, an activity stream and presence sharing service that works from the Web and mobile phones.

There was much news on Sirius Satellite Radio (NASDAQ: SIRI) and XM Satellite Radio (NASDAQ: XMSR) yesterday and the shares surged after a Citigroup analyst Eileen Furukawa estimated the transaction's likelihood of closing at greater than 60%. The merger, she said, could produce up to $7 billion in cost savings. She has upped XM's price target to $19.50 from $15. The market, however, still gives the deal only a 24% chance of passing regulatory muster. SIRI shares closed up 3.77% and XMSR shares up 6.87%.

Expanding on a TechCrunch post last month, BusinessWeek has joined speculation that Google is planning an open-source debutante ball for its 67 million-user Orkut social networking site. Wait, what?

Yes indeed -- Google (NASDAQ: GOOG) runs its own Friendster/MySpace/Facebook. Orkut has been around since early 2004, though you'd have trouble finding any users among your own friends. However, the site does a mean, market-leading business in Asia and Latin America, particularly Brazil (Orkut's forums are nearly dominated by Portuguese). If you believe the chatter, Google will make Orkut's source code available to outside programmers, duplicating the third-party-widget blueprint largely fueling the ascension of privately-held Facebook.

Does this do anything to explain Google's recent run-up on the Nasdaq? GOOG crossed $600 yesterday, joining five other shares trading higher than $600 (which just equals six shares aching for splits) and climbed further today, trading in uncharted territory for the search giant.

Call me a party-pooper, or maybe just unimaginative, but GOOG's current climb seems uncalled for, particularly now when Facebook seems poised to change all the online rules, just as it apparently has changed Google's plans. I mean, Google is a dynamite search engine, but don't give it undue credit. Its history is one of acquisitions, tinkering and positioning, and lately it's playing a lot of catch-up, what with Orkut's speculated run at Facebook and all the hubbub about a Gphone platform.

Am I the only one baffled by Google's recent rise?

Since the market's sell-off in March, large cap stocks have outperformed their small-company peers by a hefty margin.

Among other reasons, investors have favored the shares of companies they deemed less vulnerable to the spreading credit crisis, as well as those that might benefit from strong growth in overseas markets should the U.S. economy falter.

Within the universe of larger companies, one group, in particular, has done noticeably better than others. Large cap technology shares, which includes the likes of Apple Inc. (NASDAQ: AAPL), Amazon.com Inc. (NASDAQ: AMZN), Google Inc. (NASDAQ: GOOG), and Research in Motion Ltd. (NASDAQ: RIMM), have had a stellar run, both in absolute terms and relative to other shares.

Google, Inc. (NASDAQ: GOOG) likes to make the most complex thing you'll ever do into the most simplest task. Much of the planet knows how easy it is to use Google's market-leading search engine, but the talent and technology to make that possible would be mind-boggling to many of us.

If you've used a cellphone in the last year, you're probably aware of how complex that category has become. In standard fashion, cellphone makers and wireless carriers both are cramming more features into wireless phones these days as a way to recruit more customers. Long gone are the old differentiators like coverage area and minute packages, and in are MP3 players, streaming video and amazingly complex user interfaces for even the most basic of cellphones. Google wants to change that, and apparently it won't bother with yet another handset that would just get lost in the fray.

No, Google's simplistic approach, as it always has been, may be in the software that powers these devices instead of making the hardware itself. Right now, Microsoft Corp. (NASDAQ: MSFT) makes the Windows Mobile operating system for advanced wireless phones, but it's laden with overkill for most of us. Yes, we all want email and multimedia applications on our phones, but we can do without the complexity current solutions have to offer. If Google were to license or give away its mobile operating system technology to manufacturers and have a say in the design itself beyond the software -- and support the effort using in-phone advertising of some sort -- the world of cellphones could change for the better. If we thought the Apple, Inc. (NASDAQ: AAPL) iPhone was "revolutionary,'" then maybe the 'gPhone' could be one step beyond that.

Texas must hate successful internet giants. At least, that is what one must think after two sets of goofy, litigious lawsuits were brought against Google, Inc. (NASDAQ: GOOG), Yahoo!, Inc. (NASDAQ: YHOO) and Microsoft Corporation (NASDAQ: MSFT) in the last two months. On top of the Polaris lawsuit from a few months ago that accused the internet giants of violating its email filtering patent, Performance Pricing, Inc. (from Austin, Texas) now says that the three internet giants, along with AOL, LLC (part of Time Warner, Inc. (NYSE: TWX)) have violated patents related to -- get this -- a "transaction system."

Apparently some smaller firms have made it a point to make money not with innovation and marketing, but from trying to patent basic business practices and processes. This time around, these four companies have been charged with using Performance Pricing's technology "in methods and systems that they make, use, sell and offer to sell."

Is having a website that transacts business with customers a process that is patentable? I'm waiting for Performance Pricing to sue the other hundred million website operators who transact business with customers. Excuse me while I twiddle my thumbs here.

Is this "technology" even patentable? My guess is that the U.S. patent in question, 6,978,253, described as "Systems and Methods for Transacting Business Over a Global Communications Network such as the Internet" will be laughed out of court once it reaches that stage. Performance Pricing has requested a jury trial.

The four horsemen won't quit. How many times have I had to write that? How many times will I continue to write it?

Monday morning in the Answers section of Stockpickr, which I like to check out several times a day, someone asked me for a price target for Apple (NASDAQ: AAPL) (Cramer's Take). I had to admit that I was stretched on stretching that one.

I haven't used a price target for Apple of late because it just keeps blowing through every level. That said, Apple is a multi-year story, meaning that you sell some on strength and buy some on weakness.

Research In Motion (NASDAQ: RIMM) (Cramer's Take) will continue to motor until it reflects the fact that estimates remain way too low for next year even after last week's blowout. The Street is looking for $3. Heck, this one could earn $4.

The earnings momentum on RIMM is so strong here that I am hard-pressed not to give it a 60 multiple on the conservative $3 number. When you have 37% growth, you can take it that high without really risking as much as you would think, particularly if you agree with me that that number is too low.

Amazon (NASDAQ: AMZN) (Cramer's Take) is a seasonal play and we are in the season. The higher gasoline prices, the higher sales tax, the more fun it is to shop online, the more you win with Amazon both from its own business and from the fulfillment of others' business.

Finally, the easiest is Google (NASDAQ: GOOG) (Cramer's Take). Here's one that I continue to be mystified about. How can this one sell at 1 times its growth rate? How come it doesn't at least sell at one-and-a-half times its growth rate? Is that because it would be going to $900, and that's too hard to understand?

I am using a $701 target for Google.

Doesn't seem that hard to reach.

RELATED LINKS:

• I Believe in Britney (and Her Stocks)
• Happy Birthday, Bull Market! The Biggest Winners of the Last 5 Years

Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. At the time of publication, Cramer had no positions in any of the stocks mentioned in this post.

Before the bell: Stocks poised for higher start

Yum Brands (NYSE: YUM) reported 17% growth in third-quarter profit, despite a mere 1% growth in U.S. profits. Profits in its China division grew 28% and international division profits were up 21%. Overall, net income rose to $270 million, or 50 cents per share beating expected earnings of per share of 45 cents. Yum shares climbed $1.94, or 5.7%, to close at $36.29 yesterday ahead of the results and continued to gain in after-hours trading.

After crossing the $600 threshold in yesterday's session, Google Inc. (NASDAQ: GOOG) continue to climb in premarket trading. The search giant will likely continue doing what it does best and that is to monetize its assets. Google is scheduled to announce tomorrow that it will begin showing YouTube videos on thousands of other Web sites, hoping to profit from ads attached to the clips. The ads accompanying the YouTube clips will appear as a graphic straddling the video or as a link along the bottom.

Deutsche Bank downgraded Coca-Cola Co. (NYSE: KO) to Hold from Buy, citing valuation after shares have appreciated 22% since March. PepsiCo (NYSE: PEP) received a similar downgrade from Buy to Hold at the broker. KO shares are down half a percent in premarket trading.

Ford Motor Co. (NYSE: F) reported its sales in China for the first three quarters of the year and the growth has been considerable at 30%. Sales of Ford brand vehicles, grew 27%, sales of Changan Ford Mazda, the three-way tie-up among Ford, Japan's Mazda Motor Corp and Changan Automobile Co Ltd, were up 59% and sales of the hot-selling mid-sized Focus sedan, rose 69%. Premium brands sales were up 72%.
Ford has also announced it and Mazda Motor Corp will build a second, $500 million plant in Thailand to produce 100,000 cars a year to meet the region's growing demand for small cars.

Yahoo Inc (NASDAQ: YHOO) will buy 10% of a share sale by Alibaba.com Ltd, China's biggest e-commerce firm, as it steps up a battle with Google and Baidu (NASDAQ: BIDU) in the world's second-biggest Internet market. Yahoo already has a 40% stake in the Chinese firm's parent, Alibaba Group.

MarketWatch reports on continued speculation that Pfizer Inc. (NYSE: PFE) is eyeing the purchase of a stake in Sanofi-Aventis (NYSE: SNY) or even a full takeover. Sanofi-Aventis shares rose 1.8% in premarket action.

Well, that didn't take long. Hackers have cracked the new update Apple Inc. (NASDAQ: AAPL) has implemented in the iPhone and iPod Touch. Third party applications access and other hacks have been reported. And the shares continue to climb, after another record close when AAPL shares gained 4% yesterday, they continue the gains this morning, up 1.2% in premarket action.

As they resigned from their executive positions in Skype, co-founders agreed that eBay (NASDAQ: EBAY) had indeed overpaid for the internet telecom group.

After a quiet Columbus Day yesterday, U.S. stock futures were indicating a higher open for U.S. markets this morning ahead of the unofficial kickoff to earnings season and the release of the minutes from the Federal Reserve's last meeting. The departure of Sprint Nextel's CEO is also in focus.

Yesterday, U.S. stocks ended mixed to lower along with oil and gold prices. Still, the tech sector showed resilience with Google (NASDAQ: GOOG) crossing $600 and hitting a record high and RIM continuing its climb. All in all, The Dow Jones Industrial Average fell 22.3 points, or 0.16%while the Nasdaq Composite added 7.05 points, or 0.25% and the S&P 500 fell 5.01 points or 0.42%.

At 2:00 p.m. this afternoon, the minutes of the last Federal Reserve meeting will be released. Investors will no doubt want to know more about the meeting the Fed had decided to cut its benchmark rate by half a percent. Investors will want to find clues as to further rate hikes.
There are no other economic data due today.

Overseas, Asian markets were mixed and European stocks, which were lower earlier today, are now mostly in positive territory.

Oil prices dropped further today after Royal Dutch Shell said it will boost production from an oil terminal in Nigeria. The dollar's recovery also weighed on prices. Oil fell below $79 a barrel.

Today Alcoa Inc. (NASDAQ: AA), being a component of the Dow industrials and the S&P 500 kicks off third-quarter earnings season when it reports after the close. Earnings at the aluminum producer are expected to have increased at a modest pace of 5% to post earnings of 65 cents a share. Sales are forecast to fall 3% to $7.4 billion, according to a survey of analysts polled by Thomson Financial. Traders will be watching the results to get insight on how corporate profits are holding up amid the economic slowdown.

After being the focus of investor and analyst anger for some time, Sprint Nextel Corp (NYSE: S) CEO Gary Forsee has resigned. Despite what might be good news to investors, Sprint shares are down about 0.8% in premarket trading. No doubt the stock will continue to reflect the company's instability and current lack of proven strategy to improve its standing among wireless carriers.

SLM Corp (NYSE: SLM) -- Sallie Mae -- has filed a lawsuit to force its buyers to go through with their original $25 billion deal or else pay a $900 million breakup fee in response to their reduced buyout offer.