Iwata on China: I'd tap that
Posted Oct 26th 2007 9:00PM by Candace Savino
Filed under: News
Okay, so maybe that was a bit of a paraphrase, but Nintendo President Satoru Iwata revealed the company's plans to sell Wii consoles in China next year. Although Wii hardware is currently available in China, all systems are imported unofficially or distributed through third parties. Nintendo thus wants to start official distribution soon.
According to Iwata, Nintendo's first priority is to meet the demand of existing markets, but he recognizes the potential in tapping the Chinese market. That makes a bit of sense, seeing how China has a population of OVER A BILLION.
We do wonder, however, if Nintendo will be able to compete with the already existing option for
cheap, pirated Wii consoles in China. Unless Nintendo can introduce cheaper systems into the market, or get rid of the existing piracy, folks might be swayed to buy the mod-chipped consoles that play both U.S. and Japanese games. Even with
piracy, though, we're sure that Nintendo will move plenty of systems in China and make even
more money.
Tags: Business, China, Piracy, Satoru-Iwata
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