"We are thrilled that Granada, a highly respected and successful global media company, is entrusting us with the Hell's Kitchen property," Ludia founder and CEO Alex Thabet explained. "The show has millions of viewers, and the game will bring the fun of the kitchen boot camp experience from the TVs to the PCs and consoles of this rapidly growing audience."

"Our strategy is to exploit our brands on as many platforms as possible and to get our content to consumers when and where they want it," commented Katrina Moran, Executive Vice President of Granada America Digital Media. "The casual games market creates added opportunities for us to engage existing and new fans of the show. Ludia has come up with a truly original and immersive gaming experience which fully meets this brief. We are delighted to work with them to expand the Hell's Kitchen franchise to the video game arena."

by David Radd

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