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Latest news
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Freeview is to launch its first TV campaign in an attempt to win over the millions of households that have no digital TV service. By Mark Sweney
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Young people are viewing about a third fewer alcohol ads than five years ago - but more youngsters believe adverts encourage drinking. By Mark Sweney
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Eurostar will tonight launch a major TV campaign marking the start of high-speed services from the company's new home at St Pancras. By Mark Sweney
Recent articles
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School meals campaign to target teenagers
Nov 18 2007 An advertising campaign designed to persuade teenagers that school food is 'cool' will be launched this week amid concern that the £50m government initiative to serve pupils healthy meals is failing -
Video: Freeview's first television commercial
Nov 16 2007 0 min 41 Freeview's first TV ad, featuring the voice of Sanjeev Bhaskar, will attempt to win over the millions of households that have yet to make the move to a digital TV service -
Starbucks launches first national television drive as US sales fall
Nov 16 2007Starbucks will launch its first national advertising campaign on American television today as the country's caffeine addicts desert a chain which in some cities seems to have an outlet on every corner
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McDonald's marketer acts 'as a mother'
Nov 15 2007Jill McDonald, chief marketing officer at McDonald's, said she tackled the obesity crisis 'as a mother'. By Mark Sweney
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Why glitzy ads spell retail gloom this Christmas
Nov 15 2007 Stephen Armstrong on the high-street retailers bounding around on TV desperately trying to impress -
Video: Eurostar ad campaign launches
Nov 14 2007
1 min 01
Eurostar has marked its move from Waterloo to St Pancras with an ad trumpeting its high-speed service
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Double trouble for Virgin and Sky ads
Nov 14 2007Bitter rivals Virgin Media and BSkyB have both fallen foul of the advertising watchdog this week. By Caitlin Fitzsimmons
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Met's anti-gun crime ads scoop awards
Nov 14 2007The advertising campaign that supported Trident, the Metropolitan police's anti-gun crime initiative, has been judged the most effective in the UK. By Mark Sweney
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End of the line for those classic junk food ads
Nov 13 2007 Silence the Honey Monster, let the finger of Fudge song go unsung. By Laura Barton. -
Publicis to launch 'one-stop' model
Nov 13 2007Publicis Groupe is to launch a 'one-stop' collaborative advertising model to offer media, digital and creative services across its Leo Burnett network. By Mark Sweney
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Aardman ads challenge views of disability
Nov 12 2007Aardman Animations, the company behind Wallace & Gromit and Creature Comforts, has developed a range of new characters for a disability awareness campaign. By Mark Sweney
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Cliche comes to those who wait
Nov 12 2007The latest Guinness ad has had plenty of hype and rave reviews. But in adland the reaction has been much more critical. Stephen Armstrong reports
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Animated characters from Aardman's Creature Discomfort's campaign
Nov 12 2007 A selection of animated characters from a Leonard Cheshire Disability campaign created by Aardman Animations, the firm behind Wallace & Gromit -
The distinctive diet that has proved irresistible
Nov 12 2007On advertising, Simon Marquis: In all the coverage of Channel 4's 25th birthday, I couldn't help noticing that one stakeholder barely got a mention: the advertiser.
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New rules fail to stop children seeing adverts for unhealthy food on TV
Nov 12 2007Children are still being bombarded with television advertisements for junk food, in spite of new rules aimed at tackling the UK's obesity epidemic
This page displays articles 1-15 of 5909 for Advertising.
