• The Guardian has the highest percentage (82%) of full rate sales as a proportion of total sales, of all daily quality titles
• The Guardian’s circulation is also made up of the fewest number of bulk copies, and has the least bulk sales as a percentage of total sales with 4.3%
• The Guardian has a 14.1% share of total daily quality press circulation

Source: ABC April 07 - September 07

• According to the twelve-month NRS estimates, the Guardian’s readership is 1,226,000
• Compared to other quality dailies, the Guardian boasts a higher proportion of readers who are TEA 21+, ABC1 women in full time work and AB Women TEA 21+

Source: NRS July 06 - June 07; NRS October 06- March 07