The audience
- The average monthly circulation is 23,827
- 94% of subscribers pay full rate
- Money Observer readers have been reading Money Observer for an average of 6 years
- 144,000 AB adults read Money Observer
Affluent, sophisticated investors
Money Observer readers are uniquely cash-rich, time-rich and financially savvy. The average value of our readers investments is over £250k and their average household income is nearly twice the UK national average.
In addition, they hold a wide range of financial products from ISAs to unit trusts and the majority of them buy or sell investments every other month.
In addition, they hold a wide range of financial products from ISAs to unit trusts and the majority of them buy or sell investments every other month.
Money Observer readers are active investors who own a wide range of investment products:
- 86% have ISAs
- 75% have shares
- 64% have unit trusts
- 33% have a personal pension SIPP
Upmarket, high spenders
Money Observer also provides an attractive audience for a range of products and services advertisers outside of the financial sector.
Our affluent audience work hard for their money and so enjoy treating themselves, whether that be on eating out or buying expensive clothes or perfume.
Our affluent audience work hard for their money and so enjoy treating themselves, whether that be on eating out or buying expensive clothes or perfume.
They also enjoy travelling abroad, and do so extensively for both business and pleasure. When travelling they believe it’s worth paying extra for comfort and service.
A dedicated, loyal readership
- 91% read at least 9 out of 12 issues
- 50% have been readers for 5 years or longer
- Copies are kept for an average of 8 months; with over 3 in 10 readers keeping their copies for 12 months or more
- 88% are subscribers, with 45% ‘very likely’ to renew their subscription
- 8 out of 10 readers rated Money Observer excellent or very good
- Money Observer boasts a high proportion of solus readers, 85% don’t read any other dedicated financial magazine
Sources:
TGI Premier 2006; ABC Jan- Dec 2006; Money Observer Reader Research 2006.
