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Academy of Marketing Science Review

Academy of Marketing Science Review

Academy of Marketing Science Review is an academic publication providing coverage and analysis of marketing and consumer behavior.


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Web-Store Aesthetics in E- Retailing: A Conceptual Framework and Some Theoretical Implications

Web-Store Aesthetics in E- Retailing: A Conceptual Framework and Some Theoretical l Implications INTRODUCTION The introduction of e-commerce "is the ...
1/1/07 by Tractinsky, Noam · More from publication

Children in Family Purchase Decision Making in India and the West: A Review

Pavleen Kaur is Lecturer, Department of Commerce and Business Management, Guru Nanak Dev University, Amritsar, 143005. India, Phone-0183-2523456, e-mail: ...
1/1/06 by Singh, Raghbir · More from publication

Performance Measurement Systems (PMS) Integration into New Product Innovation: A Literature Review and Conceptual Framework

Ana Isabel Jimenez-Zarco is Associate Professor, Department of Marketing, Open University of Catalonia, Barcelona, Avinguda del Tibidabo, 39-43, Spain, ...
1/1/06 by Isabel, Ana · More from publication

How Good A Shopper Am I? Conceptualizing Teenage Girls' Perceived Shopping Competence

Lynnea Mallalieu is Assistant Professor of Marketing at the University of North Carolina-Wilmington, 601 South College Road, Wilmington NC, 28403, telephone, ...
1/1/06 by Palan, Kay M · More from publication

Explaining Counterfeit Purchases: A Review and Preview

Martin Eisend is an Assistant Professor of Marketing, Marketing-Department, Freie Universität Berlin, Otto-von-Simson-Str. 19, 14195 Berlin, Germany, tel. +49 30 838 544 60, fax +49 30 838 545 57, ei
1/1/06 by Schuchert-Güler, Pakize · More from publication

Female Franchisors: How Different are They from Female Independent Business Owners?

Dr. Scott Weaven is a Lecturer, Department of Marketing, Service Industry Research Centre, Griffith University, Australia. Dr. Carmel Herington is a Lecturer ...
1/1/06 by Herington, Carmel · More from publication

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Academy of Marketing Science Review: Issues from 2007

Academy of Marketing Science Review: Issues from 2006

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Academy of Marketing Science Review: Issues from 2003

Academy of Marketing Science Review: Issues from 2002

Academy of Marketing Science Review: Issues from 2001

Academy of Marketing Science Review: Issues from 2000

Academy of Marketing Science Review: Issues from 1999

Academy of Marketing Science Review: Issues from 1998