How much money will you be spending on presents this Christmas? According to the various news releases that have landed on the Money desk over the past few weeks, if you are Mr or Mrs average it could be £142, or £311, or any one of a seemingly random series of numbers in between. It seems nearly every bank and financial services company has carried out some kind of survey, and none of them have come out with the same answer.
But I guess that's hardly surprising. If you asked people at the start of the month what they were planning to spend in total, they would probably have come up with a fairly rational figure. Allocating, say, £20 a head to each person and multiplying that by the number of people they were buying for.
But as the run up to the big day gets shorter, and the high street more frenzied, the actual spending starts to rise. Ask someone on Christmas Eve what they expect to spend - as they prepare to panic buy over-priced toiletries or spend top whack on an iPod nano because they've left it too late to shop around - and the average will probably be much higher.