MySA.com: Media Kit

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MySA.com: Media Kit

The Wayback Machine - https://web.archive.org/web/20080207212421/http://www.mysanantonio.com:80/advertising/demographics.html

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Demographics

Age
18-24	17%
25-34	22%
35-44	22%
45-49	8%
50-54	10%
55-64	12%
65-74	6%
75+	2%
Median Age: 40

Gender
Female:	50.7%
Male:	49.3%

Marital Status
Married	59%
Never Married	24%
Separated/ Divorced	12%

Ethnicity

Education
HS Graduate	22%
Some College	25%
College Graduate	34%
Advanced Degree	14%
Single Degree or Advance	48%

Children at Home
Under 6	20%
Age 6+	42%
Age 13+	28%

Annual Income
<25	7%
25-34K	15%
35-49K	17%
50-74K	18%
75+	43%
Median Income: $70,635

Family Size

Lifestyle
Followed Sports on TV/Radio	92%
Own a Cell Phone	88%
Follow Spurs on TV	85%
Home Owner	83%
Have Local Cable	62%
Attend Movie Theater	56%
Have a Dog	54%
Heavy Exposure Outdoor	51%
Not Exposed to Weekday Paper	49%
Own Two Vehicles	45%
In the Past 12 Months

Source: The Media Audit May - July, 2007

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