Massively^™

As we reported last month, Disney's Virtual Magic Kingdom has closed up shop after several years of operation. This is said to be in anticipation of their upcoming virtual worlds, including one based on the movie Cars and one on Tinker Bell. Yet recently, we've heard a new piece of information in the Disney business plan puzzle.

What they're working on is a merger between the Walt Disney Internet Group and the Disney Interactive Studios, effective immediately. This new group, entitled the Disney Interactive Media Group will be led by Steve Wadsworth, previously the president of the Disney Internet Group. It will cover all of their gaming endeavors from console to virtual worlds, which seems to be a positive step towards the company's focus on online gaming for kids.

There's a certain temptation to believe that so-called casual games are inherently less complex than their more hardcore cousins. Whether it's born of experience, arrogance, or just plain ignorance, most people probably assume that a game like Hello Kitty Online is going to leave them wanting for features. Having just read an interview with Ali Aslanbaigi, Game Master Manager for HKO, this blogger can say that this certainly doesn't seem like the case.

Aslanbaigi explains how they plan to integrate email, blogging, and user video from the Sanriotown portal into the game experience itself, making Hello Kitty Online a social media hub as much as it is casual MMO. Say what you will about the relative complexity of an Age of Conan -- Hello Kitty Online isn't just trying to compete with the big MMOs on the block, it's looking to take its place alongside Facebook, MySpace, and other social media giants. It's ambitious, to say the least.

The BBC recently sponsored a study on how children interact in virtual worlds, and its findings are promising. Their research reveals that virtual worlds provide a safe environment where children can try new things, largely free of real world consequences. According to the BBC, "Virtual worlds can be a powerful, engaging and interactive alternative to more passive media."

The BBC tapped Belgian game maker Larian Studios to create Adventure Rock, a virtual world filled with 'creative studios' aimed at children between the ages of 6 and 12. The research was carried out by Professor David Gauntlett and Lizzie Jackson of the University of Westminster, who looked at the ways children used the world as new explorers in Adventure Rock.

Dizzywood is a Flash-based virtual world for kids, with a wide variety of environments to explore, ranging from Mayan-themed jungles to skateparks. Worlds in Motion took at in-depth look at Dizzywood and weighed in on how Dizzywood innovates, and how it flounders. The game is developed by Rocket Paper Scissors, who have been getting some love by the media in recent weeks. It's clear to see why; the relatively new company has a simple, compelling vision:

Our aim is to create a website for kids that inspires a sense of imagination, discovery, exploration, and most of all, fun. Frankly, when we took a good look at what was already out there, we felt that kids deserved a lot better. Our hope is that through a commitment to quality storytelling, creative vision, and technological innovation, Dizzywood will deliver an outstanding entertainment experience for young people that inspires the imagination in a safe environment. Our goal is to be the most popular web destination for kids in the 8-12 age range. It's a lofty goal, to be sure, but we're all about dreaming big.

Dizzywood runs in a web browser, with no additional install beyond Flash required. Rocket Paper Scissors has billed the title as free-to-play, but there are pay options to unlock new clothing, items, emotes and powers, as well as avatar customization. The games in Dizzywood are solo-friendly, but encourage cooperative play and socializing in order to solve mysteries. The excellent Online World Atlas over at Worlds in Motion put Dizzywood through its paces, ultimately finding some flaws in the virtual world, yet praising it as one of the 'tween worlds to watch.

Via Gamasutra

John Smedley and the rest of Sony Online Entertainment want you to focus on reinventing the MMO. With games on their list like The Agency and Free Realms, what else would they want you to think?

While sitting down with MSNBC's Kristin Kalning, Smedley talked about the old days of MMOs, when EverQuest was the pinnacle of MMO game design, and how that has changed in recent years with the advent of World of Warcraft. But what is to be taken away from this interview is how SOE wishes to take the genre into a new direction, targeting shooter fans with The Agency and the 12-year-old crowd with Free Realms.

Appealing to both genders and creating new objectives that aren't just "kill stuff" are top priorities in how Smedley wishes to see MMOs change. He points out that it's clear that the market can expand, especially when RuneScape has more players than World of Warcraft, and how different methods can be used to capture that market.

It's clear that SOE is very interested in taking back their MMO crown, and even more clear that they're going into untouched waters to do it. However, the MSNBC article proves very insightful, and we all know that MMOs can use a little bit of a change up every now and then.

All the way from beautiful Paris, France comes word of a brand-new MMO. Called Dungeon Party, it's a head-to-head team battle title that will pit teams of five players against each other in a race to the bottom of a dank and dirty dungeon. Six character classes will be offered when the game launches, with equipment further customizing character looks and abilities. At the end of the race is the labyrinth's treasure horde, which players have to not only obtain - but survive to carry out of the maze. The opposing team as well as traps and monsters will block their path.

The title has apparently been in-development for some time, and the developers at Cyanide Studios plan to open the game up to Beta testers this summer. Future plans include regular tournaments with 'higher intensity' dungeons and a real-time ranking system. We'll follow this game as it heads towards public playtesting later this year.

What do you get when you cross Pokémon with the Chinese literary classic 'Journey to the West' ? This hybrid is Pocketpet Journey West, a quirky little title that could only come from Asia. The game is being developed by Perfect World, whose focus is on the Chinese online gaming market, although they've licensed their games to operators in ten other countries so far. No definitive announcement has been made as to whether Pocketpet Journey West is coming to North American or European markets, but Perfect World stated their intent to bring more of their titles to overseas markets.

Pocketpet Journey West is a game almost entirely based around pets. Players can capture and tame monsters, boost their pet's attributes, and trade those pets with other players. Perhaps the oddest feature of the pet system is that two pets can be merged into one, with customized or enhanced abilities. When a player isn't gene-splicing their beloved little (and not-so-little) companions, they can take to the skies and cloud surf. Sounds like a wonderfully bizarre title, and one that Massively will keep an eye on in the future. If they do have a release outside of China, Pocketpet Journey West might be the answer to at least one Massively writer's hopes for an MMO sugar fix.

Identifying a niche in the market that other companies have so far failed to exploit, Acclaim Games have announced the official launch of PonyStars, an online multiplayer game in which you breed and raise some seriously awesome magic ponies. These magic ponies, the PonyStars, live in the unbelievably frigging serene Grasslands of Fairy Valley, watched over by mysterious fairies. Players can take charge of their own herd of up to 75 ponies and are responsible for their welfare. You can even breed them and make your own new strain of pony so damn beautiful it will make your soul weep.

Players can also customize their ponies with freaking killer sounding Special Traits, such as Manes, Hooves and Coats. Fairy Gold can also be earned with challenges, tournaments and games, allowing players to buy further enhancements and make their ponies even more blinged out and hardcore. PonyStars can even take part in adventures and special quests. They can rescue wild PonyStars in need, collect lost fairy treasures, and hunt for the lost Aurora Ponystars, which have got to be some sort of mega uber pony unlockable class with, like, stars in their manes or something awesome like that.

PonyStars is free to play and ideal for horse lovers of all ages. No decapitations are planned for PonyStars at the time of writing.

Anyone who has ever listened to a teenager on Xbox Live knows how it goes. He's saying WHAT? Racist, homophobic, bigoted language ... and that's just in their handles. Given easy voice chat, conversation heads straight to the lowest common denominator. But unfortunately perhaps, it's not possible to censor voice chat as easily as it is to censor text in order to make the chat safe for children.

That's a pretty difficult design problem. Given you have written a game for children where chatting is possible, is it even remotely possible to make sure conversation stays friendly and helpful? This very question is the subject of this week's Game Career Guide Design Challenge. Now, this would be a hard enough challenge for text alone, and luckily, that's all the challenge covers. With the growing pervasiveness of voice chat, though, even the best text-based filtering solution will fail utterly. SOE has promised to integrate Vivox voice chat technology in its future games, including its "M"-rated The Agency and its "G"-rated Free Realms. This is a challenge SOE will face at launch. How would you guarantee a safe environment for a child, one where they could not give away any personal information, where they wouldn't be exposed to hateful speech or threats, but where they could speak freely with the friends they know?

David Craddock at our sister site, Big Download, reports about a group of kids who are monitoring chat and reporting unhealthy chat or just tasking the game publishers themselves to monitor chat. Club Penguin's developers claim two-thirds of their staff is devoted to monitoring chat and customer service. Kids will always find a way around restrictions, and the only real solution is for parents to closely monitor their kids when they are online in any capacity. No other system can possibly take their place.

[Via Gamasutra]

KingsIsle Entertainment was founded way back in 2005 -- and since their inception, they seem to have stayed quietly sequestered in their offices, hard at work on unknown projects. With a team consisting of industry veterans from Wolfpack (creators of Shadowbane) and Ion Storm, it was hard not to be curious about their work. If you're one of the many who have been wondering what the team has been working on, you're in luck, because they've just announced their first project: Wizard101.

We recently had a chance to visit KingsIsle's Austin studios (they've taken up residence in a corner of the complex formerly inhabited by Origin Systems) and enroll in the Ravenwood School for the Magical Arts for a day to get a feel for the game. Though this game is aimed at kids ("tweens" that are too old for the likes of Club Penguin but too young for their parents to feel comfortable letting them loose in Barrens chat), its turn-based combat system and trading card game elements may interest you, too. So what makes Wizard101 different from the proliferation of MMOs on the market? A few elements of the game caught our eye...

For those not keeping up on their Club Penguin developments (and why not, it's a fairly amusing and eminently kid-friendly flash-based browser game), they've recently implemented a new "Big Screen" version of the client. The gameplay area used to be about 760x480 and now clocks in by default at a robust 910x575 (rough estimates using our Print Screen-fu), allowing us to see our online penguin counterparts in greater detail and clarity than ever before.

Much to our surprise however, there was not universal praise for this graphical upgrade. Mesagirl over at Ten Ton Hamster lamented the larger size playing field, saying higher resolutions are for the elderly and that the bigger size gives her headaches after extended play. They ran a little straw poll to get readers' thoughts on the subject, and the vast majority of them agreed with us that the bigger size is a positive development. It's a moot point anyway, since you just change the screen size with a push of a button. You don't hear most people complaining about the default resolutions for games like Age of Conan; the same rules apply here in this blogger's mind.

An interesting report on social media by the Nielsen group recently found that Club Penguin, the kid-friendly browser-based MMO acquired by Disney last year for a robust $350 million, may be plateauing or even declining in growth in the face of newer, more competitive social media experiences. While the Nielsen methodology is never made expressly clear (and no direct competitors managed to crack the Top 10), the report does indicate that using the same methodology, they found a 250% growth rate year-over-year just last August.

MMO vet Raph Koster is less than surprised by this development, attributing the slight decline in unique visitors more to the increased competition in that space, rather than any specific detriment in Club Penguin itself. Raph speculates that we'll continue to see the market fragment as more kiddie MMOs enter the market. And, judging my store shelves these days, they're coming in droves. While he seems to be of the opinion that the days of these niche MMOs competing in the same arena as MySpace and Facebook are over, that doesn't mean there isn't a lot of money to be made and kids to be entertained.

Last month it was announced that Disney's Virtual Magic Kingdom would be closing down. Fans rallied around their online escape, while the company claimed that the project was actually years overdue for a shutdown. The LA Times is reporting that Mickey's online abode will shut down at close of business today. Speaking to the newspaper, president of the Walt Disney Internet Group Steven Wadsworth offered that the project 'never achieved scale.' The company never had plans to monetize it, and the small but loyal audience it's developed was never intended.

The Times piece also speaks to folks on the other side of the equation, including a young fan of the world with neuromuscular disease. Her experiences in the world were uplifting - she even celebrated her birthday there, apparently. "At Disney, we'd rather do anything in the world than disappoint a guest," said John Spelich, a Disney Internet Group spokesman. "But we hope our VMK players will choose to sample some of the other ways to engage with Disney online through disney.com or through virtual worlds."
[Via Worlds in Motion]

The thousands of happy kids that care for their 'kinz online every day now have a new way of playing. Ten Ton Hamster has the word that Webkinz will now allow players to trade their virtual pets in an online trading room. It's much the same way that kids trade their real world plush. Players are allowed to trade with a given person only once per day, and the official site stresses that "the only trades allowed in Webkinz World are made in the Trading room!" An official notice went up reinforcing this concept, proving that RMT and player-to-player sales are a problem even in worlds aimed at the smallest of players.

A post on the TTHamp site earlier this month discussed this new game element in greater detail. You'll only be able to trade in the Clubhouse, and there are a number of security elements behind the scenes that required the once-per-day-per-person trading limit. The interview with the folks at Ganz points out that new chat elements were added to facilitate trading, and that (someday) Kinz Chat Plus might return. Check out the piece for the entire lowdown.

The Endless Forest, which our very own Turpster has reviewed in his own very special way, seems to be outgrowing its community forums and website. Luckily for the dedicated members of this community, creators Michael Samyn and Auriea Harvey have developed a new-and-improved site offering players a place to post their artwork, keep diaries and keep tabs on their friends through a live map of the game.

The beauty of The Endless Forest, besides its stunning surrealistic visuals, is the fact that it contains no competition or real goals. It's an online world that challenges the imagination and creativity of players by expressing themselves through upgradeable costumes and gestures instead of words. Since September of 2005, the world of TEF has grown to more than 25,000 players, and they hope through the aid of this new community website, that number will continue to rise.