Advertising appears in the following areas of Poynter Online: as banner ads atop selected pages of the site, on e-mail newsletters and on the Poynter Career Center site. The Career Center includes help-wanted advertising and special "Featured Employer" ads.
You'll find details about the Career Center
here.
Here are a few questions and answers about other forms of advertising on Poynter Online:
What are your standards for ads posted on Poynter Online? - Poynter Online reserves the right to reject any advertising. Some considerations that may prompt us to reject an ad include:
- Offensive: Content must not be patently offensive and cannot contain attacks of personal nature. They must not be libelous, threatening, harassing or overly competitive or refer abusively to the goods and services of others.
- Misleading: Content must be accurate and in no way fraudulent, deceptive or misleading. Ads that describe a book or product as “best seller” must contain a citation to the relevant best seller list.
- Illegal: The Content cannot violate civil, municipal, provincial/state or federal laws.
- Conflict with Poynter Values: The content cannot conflict with the values the Poynter Institute upholds. (See our mission and standards guiding publishing.) www.poynter.org/ethicsguidelines.
Why have you added advertising to Poynter Online?
In order to enhance the services that Poynter provides to the journalism community -- better training, a new site design (coming soon), additional scholarships -- we're going to need additional revenue. And just like the news organizations we serve, we need to develop new ways to generate that income. The help-wanted advertising included in the new Poynter Career Center is designed to serve media companies as well as individuals. We're working hard to make sure that this and other forms of advertising on Poynter Online measure up to Poynter's standards of integrity and transparency at the same time they help us finance the work of the Institute.
What organizations do you expect will purchase ads on Poynter Online?We believe the most likely buyers will be media companies, news organizations and journalism schools -- all groups that are interested in reaching the site's targeted audience of journalists around the world. But we also accept advertising from non journalism vendors and retailers who want to reach our audience. Poynter reserves the right to reject any ad.
What do you know about the audience?According to the Urchin software provided by Google Analytics, about 300,000 unique visitors come to Poynter Online each month and view about 2 million pages. More than 62,000 users have registered for the site, and about 52,000 of them receive e-mail newsletters that Poynter sends to their inboxes each week. The newsletters include such columns as Romenesko, Al's Morning Meeting and E-Media Tidbits as well as centerpieces and other articles.
How much do the ads cost?You'll find rates for Career Center ads in
the FAQ linked above. For prices of banner ads on the site and in e-mail newsletters, please contact Poynter's Colleen Eddy at (727) 553-4711 or
ceddy@poynter.org.
How can I purchase an ad?Please contact Poynter's Colleen Eddy at (727) 55304711 or
ceddy@poynter.org. For more information about Poynter Career Center ads,
click here for an FAQ.
What will you do with the money generated by advertising on Poynter Online?We'll use it to support Poynter training, publications (print as well as online) and other projects. Poynter is a 501(c)(3) nonprofit organization that is exempt from taxes, but we will pay taxes on whatever portions of Career Center revenue are considered taxable for organizations such as ours. You can learn about
Poynter finances here.
How do you handle privacy issues?
You'll find our
privacy policy here. We do not make information about individual users available to advertisers or other third parties.
What if I have a question, concern or suggestion about advertising on Poynter Online?Colleen Eddy is director of the Career Center.
Bill Mitchell is director of Poynter Online, which includes the Career Center.
Karen Brown Dunlap is Poynter's president and managing director. You can reach any of them via the e-mail addresses listed on their personal pages (linked from their names above) or by calling Poynter toll-free at (888) 769-6837.
